Good Housekeeping, the women’s lifestyle magazine published by Hearst Magazines UK, is opening a standalone Good Housekeeping Institute (GHI) in London.
The Good Housekeeping Institute, currently housed in the Good Housekeeping editorial offices, will move, with its ‘Tried, Tested, Trusted’ testing team, to new premises allowing the brand to expand its range of testing, to encompass nursery, beauty and tech products.
From Autumn 2014, the GHI will open its doors to the public as a cookery school and demonstration kitchen – providing direct access to the Good Housekeeping experts and showcasing their famous triple-testing process.
Good Housekeeping editorial director Lindsay Nicholson said, “I’m delighted that we will be opening the doors of the Good Housekeeping Institute to the public. As a magazine we have been helping women make the best choices for more than 90 years and it is a great step forward now to be able to work with them in person.”
Publishing director, lifestyle group, Judith Secombe said, “The realisation of the Good Housekeeping Institute as a standalone entity marks a watershed moment in the brand’s history and future. There are a number of developments in progress that will deepen the relationship with our audience and open up new opportunities for our commercial partners to interact with our readers across multiple Good Housekeeping platforms.”