Future launches Audience Data Platform, Aperture
Future plc has today announced the launch of its Audience Data Platform, Aperture. The intelligent platform allows advertisers to access Future’s first-party audience data captured across its large portfolio of brands, helping them reach high-intent target audiences.
Aperture aims to give advertisers a transparent, privacy compliant and future-proof solution, with access to rich first-party audience segments and new targeting capabilities across more than 180 of Future’s digital brands, leveraging proprietary data from more than 300m monthly global users to inform advanced segmentation. This news is especially significant when Google is set to kill off third-party cookies in its Chrome browser by the end of 2023.
Engineered to operate as a single, unified solution to bring these online audiences to advertisers in real-time, Aperture enables unparalleled access to billions of monthly ad impressions and delivers targeted audiences across interests, behaviours, geographies, lifestyles and much more, with no impact from any potential changes to cookie use.
“We have created a world class first-party data solution for our partners, so they can remain confident that, no matter their needs, Future can reach their audiences at scale and with high efficacy. We believe the data opportunity we offer is unique within premium publishers and, with additional functionality set to be announced shortly, will be the best in class option for advertisers. Clients have already applied Aperture to their campaigns with fantastic results and we’re looking forward to seeing the platform flourish as we onboard more high value and unique data sets,” said Nick Flood, Global Commercial Operations Director at Future.