Leaning on the emotional connections consumers have with their homes through memories and prised possessions, Real Homes intends to bring them a magazine to ignite inspiration and spark creativity.
“For too long, homes magazines have followed the same formulas and spoken to the same people,” says Jason Orme, editorial director at Future.
“We wanted to create a new type of magazine that not only reflected the shifting media usage of the audience but also the changing nature of the housing market.”
Future believes the new Real Homes will enjoy a new audience from many areas, including those who have felt interior style has been inaccessible for their income and a younger audience with a penchant for interior style.
“We’ll be doing so much more! The new magazine will have all the covetable house design and style you expect from a premium, market-leading magazine, but we’ll be making it accessible to all,” says acting editor, Beth Murton.
“Ultimately in this busy digital age a magazine has to be a treat, an edited chunk of enjoyment — and fun. The new Real Homes makes reading homes magazines fun again.”
Editorial Director, Jason Orme says: “The home interest shelf has for too long not been relevant to the generation excluded from the housing market. We wanted to reconnect homes magazines with people who live in rented properties, or in a houseshare, or even with mum and dad. This audience wants everything in their lives to be well designed and good value – so why not where they live? By talking to people who don’t necessarily own a home we will be bringing a whole new audience to the homes magazine shelf.”
In addition to the magazine relaunch, the brand has been enjoying the benefit of significant investment in its new digital offer, RealHomes.com.
The all-new Real Homes magazine is now available to buy in a premium issue bumper pack containing four specially commissioned typographic art prints.
More like this