Future plc has acquired Marie Claire US, previously a joint venture between Hearst Magazines and MC International. The new licensing agreement will see the latter partner with Future on the brand, which has an audience of nearly 17.5 million monthly unique users.
Zillah Byng-Thorne, CEO of Future, said: “With nearly 17.5 million visitors a month, this is a flagship women’s lifestyle brand and I’m delighted that we are adding it to our already strong Women’s Lifestyle vertical. Our continued growth and success is proof of our strategy in action. We’ve had fantastic results expanding the Marie Claire UK brand and we believe that with our expertise in terms of audience, ecom and platform, we can develop the offering to grow the Marie Claire US audience significantly.”
Jean de Boisdeffre, Executive Director of MC International, added: “We are thrilled with this new co-operation with Future. We strongly believe that this agreement will create a new, and even more successful era for the Marie Claire brand in the US and Canadian markets. We are sure this will be an exceptional fit for our brand, and the Future Group’s expertise will create opportunities to leverage and expand Marie Claire into new and exciting business territories”.
The title expands Future’s reach to 22 million readers in the US Women’s Lifestyle vertical, and to just under 30 million readers globally across all of its women’s lifestyle brands. Marie Claire US joins a sector portfolio that already includes Marie Claire UK, Woman&Home, GoodToKnow and new launch MyImperfectLife.com.
Future will bring its impressive diversification strategy to the brand, using its proprietary ad tech and e-commerce technology – alongside expert editorial content – to deliver significant increases in online audiences, boosting revenue opportunities for advertisers and retail brands.