Global adspend slowing, but still growing according to new FIPP report
The new FIPP World Magazine Trends report shows data from ZenithOptimedia that says global ad expenditure is slowing down, but still growing. In 2012 adspend was up by 3.5 per cent, reaching US$481,004m. Forecast for 2013 is a growth to almost US$500bn (+3.5 per cent) and 2014 to 2015 are expected to see even larger growth, at 5.1 per cent and 5.9 per cent.
The 19th edition of FIPP’s World Magazine Trends 2013-14 report is the annual monitor of global magazine media. Available in print, digital/ebook and Excel editions, it covers magazine media markets in 54 countries, country-by-country, region-by-region and globally. Data is provided by ZenithOptimedia, PricewaterhouseCoopers, FIPP national associations, publishers and industry experts.
Key trends from the report
Young and dynamic markets: rising markets are forecast to contribute 62 per cent of additional ad expenditure between 2012 and 2015, and to increase their share of the global market from 33 per cent to 37 per cent
Online revolution: as an advertising medium the internet is still the fastest growing medium. It grew from 16.3 per cent over the course of 2012 (US$88,579m), and forecasts show an average of 15 per cent annual growth for 2013 to 2015
Africa/Middle East circulation revenue grows faster than advertising and plays a bigger role in total revenue.
The PwC Global Entertainment Media Outlook 2013-2017 data predicts a double or triple digit digital growth figures within five years in Asia Pacific. Circulation revenue will grow from US$154m in 2012 to US$1,269m – a growth of more than 800 per cent.
Big challenges in North America: in the coming years, the total revenue is expected to decline by six per cent. Despite these forecasts the magazine market is moderately positive. Many initiatives on digital interfaces must change the downturn and compensate the inevitable losses of print revenue.
In Central and South America, the PwC Global Entertainment Media Outlook 2013-2017 estimates a total revenue increase by 22 per cent in 2015. While both advertising and circulation revenue is growing, the ratio between the two is shifting.
The media mix is shifting from printing towards internet in Europe. Internet is the second medium with 21 per cent share, followed by newspapers and magazines. The growth in B2B circulation revenue is particularly spectacular: forecasts show an increase from $US74m in to $US931m in 2017.
Everything you ever wanted to know about magazine media
The digital edition of the report is powered by FIPP member PressReader and provides reports on 54 countries. It outlines the consumer and B2B magazine markets in each country including:
- Number of titles
- Number of publishers
- Total copies sold or distributed
- Revenue sources
- Sales distribution breakdown
- Top publishing companies
- Average cover price
- Average issue readership
- Internet and Facebook penetration
- Mobile penetration
- Ereader and magazine website listing
Useful resources include a unique monitor of cross-border launches in the last year, tax on print, GDP and consumer prices (inflation rate). Also this year, a summary of international Internet and Facebook penetration rates.
Order FIPP World Magazine Trends now.
A print edition of FIPP World Magazine Trends will be available on 20 December 2013. Pre-order now.
An Excel edition of FIPP World Magazine Trends will be available in mid-January 2014. Pre-order now.