Google bought a company that helps brands get product placements in YouTube videos
Famebit is basically a way for companies to get product placement in videos posted by popular YouTube users.
Google did not say how much it paid for Famebit, but Famebit will continue to run independently from Google for now, according to the announcement.
This is the third acquisition this year for the Los Angeles-based startup studio Science Inc after exits from Dollar Shave Club and Hello Society. Science owned the majority of the three-year-old startup.
Source: Business Insider UK
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