Google in talks to buy Indian mobile ad firm InMobi
“Google has expressed interest and has reached out” but there is no certainty on whether the Indian company would sell itself, this person said.
Google declined to comment.
The Economic Times first reported the news. InMobi, one of the biggest ad networks in India, offers advertising services on mobile websites based on the profiles and behaviors of users of those sites. The company has offices across 17 countries with more than 900 employees. Founded in 2007 by a former McKinsey & Co. consultant, InMobi is backed by investors Kleiner Perkins Caufield & Byers, Sherpalo Ventures, SoftBank Corp. and is valued at US$2.5bn, according to a Dow Jones VentureSource analysis. InMobi makes money by charging 40 per cent of the fee advertisers pay to mobile internet sites. The company turned profitable for the first time in the December quarter last year.