The deal sees Haymarket take complete ownership of the brands. The partnership with Haymarket, whose marcomms and media sites reach in excess of 1 million users per month, provides an exciting platform for the events to reach a much larger audience as part of its portfolio of market-leading brands including Campaign, PRWeek and MediaWeek.
Briefing Media CEO Neil Thackray says: “We couldn’t be prouder of what we have achieved in establishing both the British Media Awards and Digital Media Strategies as key events in one of the world’s most creative media and marketing services communities. But as Briefing Media continues to be the UK’s fastest-growing agriculture information supplier, we need to maintain our strategic focus here. I’m delighted that our media brands have found a new home at Haymarket so perfectly suited to their talent and potential.”
Haymarket Media Group CEO Kevin Costello says: “Haymarket is synonymous with the very best news, content and information for leading-edge Marcomms businesses in the UK and internationally. The British Media Awards and Digital Media Strategies have earned real respect in the industry and are an ideal fit with our existing portfolio. The acquisition also underlines our drive for major revenue growth from live events. I’m looking forward to welcoming the talented team into the Haymarket family, alongside Campaign and PRWeek: the gold standard in this industry.”
Donna Murphy will run the businesses as Haymarket Group director of marcomms and charities.
Haymarket is a member of FIPP.
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