Hearst appoints Guardian Labs exec to implement global digital advertising strategy
Kleinman brings 20 years of experience to the role. Before the Guardian US, he was director of product marketing at the New York Times, responsible for the creation of custom advertising products and the development of branded content solutions. Earlier in his career, he held roles in digital brand strategy, business development, and production at Columbia University DKV, Siegel + Gale, and Thirteen/WNET.
“Jason will provide a critical bridge between the product, sales, audience, and edit teams to offer holistic opportunities to marketers,” said Troy Young, president of Hearst Magazines Digital Media. “From display ad products and branded content creation to data and research, Jason will play an incredibly important role as we continue to extend our unified platform and suite of ad products to the global Hearst network.”
Hearst is a member of FIPP.
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