Hearst appoints Guardian Labs exec to implement global digital advertising strategy

Kleinman brings 20 years of experience to the role. Before the Guardian US, he was director of product marketing at the New York Timesresponsible for the creation of custom advertising products and the development of branded content solutions. Earlier in his career, he held roles in digital brand strategy, business development, and production at Columbia University DKV, Siegel + Gale, and Thirteen/WNET.

Hearst logo ()

“Jason will provide a critical bridge between the product, sales, audience, and edit teams to offer holistic opportunities to marketers,” said Troy Young, president of Hearst Magazines Digital Media. “From display ad products and branded content creation to data and research, Jason will play an incredibly important role as we continue to extend our unified platform and suite of ad products to the global Hearst network.” 

Hearst is a member of FIPP.

More like this

Hearst acquires majority stake in healthcare company MedHOK

Duncan Edwards to leave Hearst

Hearst announces launch of trend detector

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x