Hearst enters joint venture to create digital content for mobile millennial audience

The venture will be known as Verizon Hearst Media Partners and will pair Verizon’s technology and Hearst’s digital video content and production capabilities to develop two initial channels of video programming to be distributed across go90™, AOL and other distribution platforms, as well as through third-party networks and licensors.

The venture will initially launch two channels: RatedRed.com and Seriously.TV. Both channels are expected to launch in time for the NewFronts, an annual series of events for advertisers and media buyers committed to showcasing the creation of valuable partnerships between brands and native digital programming.

“Hearst has invested in some of the most robust millennial-focused digital video networks—from BuzzFeed and Vice to AwesomenessTV and Complex—and we are excited to add Verizon as a partner to continue to build and invest in this space,” said Neeraj Khemlani, co-president of Hearst Entertainment and Syndication. “It’s the dawn of a new era of video brands for the next generation of viewers and in Verizon, we have found a partner with unparalleled ad, video and mobile technology that will accelerate the launch of new digital video channels for this mobile-first audience.”

Verizon Hearst Media Partners will be headquartered in New York City. Additional details of the venture will be announced at a later date.

Hearst is a FIPP member company.

Source: Hearst

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