Hearst UK has announced that Alison Forth is to take over as the company’s Director of PR and Communications. Forth, who first joined the business in an interim capacity in January, will be responsible for driving Hearst UK’s corporate communications agenda, as well as handling external communications across the publisher’s 21 prestigious brands, which include Good Housekeeping, ELLE, Cosmopolitan, Harper’s Bazaar, Women’s Health, Men’s Health, Esquire and Digital Spy.
Simon Horne, Interim CEO at Hearst UK, commented: “Alison is an extremely experienced PR and communications practitioner, and has already proved to be an invaluable asset to the Hearst UK team during her interim tenure. Her depth of experience working with multiple global brands, and on an international level, gives her the strategic outlook required for the role. She’s a brilliant addition to Hearst UK, and I’m looking forward to continuing to work with her and the talented team around her.”
Alison Forth said, “It’s a very exciting time in Hearst UK’s evolution as we continue to innovate, and it’s a privilege to represent Hearst UK’s portfolio of iconic brands. I’m looking forward to ensuring our premium content continues to reach highly engaged audiences across multiple platforms, elevating our all-important commercial partnerships, and continuing our journey to maintain an internal culture in which everyone feels like they belong.”
The Director’s remit will also incorporate internal communications for the UK arm of Hearst, whose employees work across sites including House of Hearst in London’s Leicester Square, St Anne’s Court in Soho, the Hearst Institute in Feltham and regional offices in Manchester. She will report directly Simon Horne, sitting on the Executive Leadership Team, and heading up a recently restructured PR and Communications team.
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