Immediate Media joins forces with Spotify’s Megaphone
Special interest content and platform company Immediate Media has announced it will partner with Spotify’s Megaphone to host its award-winning podcasts from March.
Leading podcasting platform Megaphone, which was acquired by Spotify in 2020, offers a comprehensive set of tools that enable publishers and professional podcasters to publish, monetise and grow their podcast businesses. Spotify is the world’s most popular audio streaming subscription service, reaching more than half of the online population in the UK.
As one of the UK’s leading publisher podcast producer, Immediate’s output includes the HistoryExtra Podcast – featuring interviews with notable historians and which recently celebrated 200 million downloads – Radio Times’ View From My Sofa, BBC Gardeners’ World Magazine Podcast and the BBC Good Food Podcast with Tom Kerridge.
Immediate produced 750 podcast episodes across its portfolio last year, with 12 ongoing series across its brands and 5.5 million downloads per month.
“Immediate has been consistently growing our podcast output, reach and revenues over the last few years, and our partnership with Spotify will help further accelerate this growth,” said Sean Cornwell, Immediate’s Platforms CEO. “The combination of our trusted brands and quality content is continually attracting new audiences and this partnership will enable us to significantly scale our proposition.”
Chelsea Bradbury, Head of UK Publisher Partnerships at Spotify added: “Over the past year, we’ve been focused on strengthening Megaphone’s already robust offering to ensure it remains the best place for publishers to understand and grow their audiences and monetise their content. We are thrilled to partner with Immediate Media and we believe these tools will play a critical role in helping them accelerate their growth.”