return Home

Apple admits it accidentally gave inaccurate data to publishers about traffic on its Apple News app

Apple says that it accidentally provided publishers with inaccurate data about traffic from its Apple News app and it undercounted the number of people who were reading stories, The Wall Street Journal reports.

Apple released its News app last year as part of its iOS 9 software update. The app brings together news and content from lots of publications that choose to be listed on the platform.

However, The Wall Street Journal reports that Apple undercounted the number of people viewing stories on Apple News. 

“We’re in the process of fixing that now, but our numbers are lower than reality,” Apple executive Eddy Cue said. “We don’t know what the right number is." Cue did say, however, that 40 million people have used the Apple News app since launch.

Publications such as Business Insider, Vice, and The New York Times all include their content on the Apple News app. If they sell ads on the content themselves then they can keep 100 per cent of the revenue, but they can also choose to let Apple sell ads, giving them 70 per cent of the revenue.

Read the full article here

Source: BI

More like this

Snapchat Discover, Apple News, Facebook Instant Articles - Ralf Kaumanns explains how platforms present both challenges and opportunities for publishers

Facebook and Apple hit snags with news publishing strategies

Apple News app is off to a rocky start


Visit our Youtube channel



FIPP newsletters allow you to keep up with industry trends, research, training and events across the world



Get global coverage of your launches, company news and innovations


Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site