Bauer Media appoints Nicky Holt as group commercial director at Bauer Specialist

Nicky will head-up a 120-strong sales team that sells across the twenty-three markets in which Bauer Specialist publishes, including: angling, automotive and gardening. She will focus on the core business and delivery of print, digital and event revenues.

She will be responsible for identifying new cross-platform and creative revenue streams across Bauer Media’s forty-three Specialist titles which include: Angling Times, Motor Cycle News and Modern Gardening.

Holt has extensive media, marketing and creative leadership experience and joins from Centaur Media, where she has recently been responsible for commercial and product transformations in both B2B and consumer markets. She previously worked within Bauer Media, including two years as publisher on heat and Closer magazines and started her career at Motor Cycle News. 

Rob Munro-Hall, group managing director, Bauer Magazine Media, said: “Nicky is a proven publishing professional and as we continue to lead as the UK’s number one publisher, she is exactly the kind of talent we are looking for. She is an expert in the specialist sector and her experience and energy will be welcomed.” 

Nicky Holt, group commercial director at Bauer Specialist, Bauer Media, added: “I am really pleased to be joining Bauer – a business that understands its markets and customers so deeply across print, digital and event and exhibition platforms. Bauer has some of the best-known specialist brands in the UK and the engagement it has with advertising customers and consumers means it is right at the heart of inspiring and informing audiences. I am looking forward to developing these businesses with the many talented people there.”

She will take up the position on September 4 2017, and will report directly to Rob Munro-Hall, group managing director, Bauer Magazine Media.

Bauer Media is a member of FIPP.

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