The hackers are incentivised with prizes and free food (and energy drinks!) as they code throughout the night, usually for 24 hours. Why would Hearst do this? The answer is simple: to spark innovation by letting smart people think outside the box.
For the Hearst Technology team, the benefits of a hackathon are very evident. We get hackers to use and provide feedback on Hearst Magazines’ APIs (in simple terms, APIs are sets of requirements that govern how one application can talk to another). For this hackathon, we teamed with Hearst VP of Engineering, Jim Mortko, to open up the typically-private Hearst APIs. Our APIs are full of content—28 titles, 1.1m articles, 100 thousand galleries and 3.8m images.
The Hearst Technology team is constantly looking for ways to innovate and provide unique experiences to consumers. Right now, the most exciting consumer experiences come from immersive technology, specifically Augmented and Virtual Reality. In fact, some industry experts forecast this new industry of immersive tech will reach $150bn by 2020! Keeping in mind that this tech is still in its early stages, there remains a great deal of untapped potential for innovation, making it the perfect theme for this hackathon.
The Hearst Immersive Hack was not the company’s first public hackathon. In February 2013, the Hearst Fashion Hackathon was a great success, so we had a high bar to live up to. To maintain our high standards for hackathons, we also introduced three new things to set this hackathon apart—a new collaboration, inviting startups to participate and providing immersive gear to the hackers.
The Made in NY Media Center by IFP is a transmedia storytelling co-working space and community based in Dumbo, Brooklyn. The Media Center is a membership of producers, filmmakers and technologists, so we saw it as the perfect space to connect hackers.
One of the big goals of the Hearst Immersive Hack was to give early startups a chance to participate. This would set our hackathon apart and also increase the likelihood of being able to work with the established startup following the event. With that in mind, we created two challenges for this hackathon—the Fresh Code Challenge (for hackers) and the Startup Challenge (for, you guessed it, startups). In addition, there would also be a big grand prize open to both hackers and startups.
Read the full article here
More like this
Hearst and Rodale Inc. announced that Hearst has agreed to acquire the magazine and book businesses of Rodale.19th Oct 2017 Industry News
Time Out Group announced that it has signed a lease agreement for a new Time Out Market in Boston, Massachusetts, with the benefit of planning for the site already secured.3rd Oct 2017 Industry News
TheExcursionist.com and The Excursionist magazine aim to help customers inspire their next holiday.2nd Oct 2017 Industry News
Samuel Irving “Si” Newhouse, Jr., joined Condé Nast in 1961 after it had been acquired by his father, Samuel I. Newhouse in 1959. He served as chairman of Condé Nast beginning in 1975.2nd Oct 2017 Industry News
Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.16th Oct 2017 Features
Digital editions have been around for a long time, going all the way back to the late 90's. But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a saviour.16th Oct 2017 Opinion
View and download the speaker presentations from the FIPP World Congress, 9-11 October 2017, London.19th Oct 2017 FIPP News
“Smart repackaging” and "content swarming" are the main ways that Hearst UK’s titles are trying to reach a greater audience - and it’s working, according to Betsy Fast. Betsy, who recently moved from Hearst US to become Executive Director of Digital Editorial Strategy at Hearst UK, shared her insights from the stage on day two of the 41st FIPP World Congress (11 October).13th Oct 2017 Features
Without bringing newly skilled people into newsrooms, publishers will not succeed in the future. This was the stark warning delivered by Ralph Büchi, COO of the Ringier Group, CEO of Ringier Axel Springer Switzerland and newly elected chairman of FIPP, the network for global media.16th Oct 2017 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next