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British Vogue dedicates July issue to the new front line

British Vogue has dedicated its July issue to ‘the new front line’, producing three unique covers featuring keyworkers from the frontline of the coronavirus pandemic. The three cover stars include Midwife, Rachel Millar, London Overground Driver, Narguis Horsford, and Supermarket Assistant, Anisa Omar.

 

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“I can think of a no more appropriate trio of women to represent the millions of people in the UK who, at the height of the pandemic, in the face of dangers large and small, put on their uniforms and work clothes and went to help people,” said Edward Enninful, Editor-in-Chief of British Vogue.

The July issue features a full 20-page portfolio of wider keyworker faces, featuring many doctors and nurses as well as shopkeepers, postal workers, cleaners, epidemiologists, carers, teachers, ambulance drivers and volunteers from the fashion community and beyond. Over the course of 10 days, photographer Jamie Hawkesworth – armed with no more than a camera, a bicycle and a face mask – travelled around London to capture a socially distanced glimpse of the faces that have helped so many. 

 

Vogue UK front line workers ()

 

Narguis Horsford, Overground TFL Train Driver and one of the July cover stars, told the magazine: “I am no hero, but I’m proud of being a train driver and the essential role we are playing during the coronavirus crisis. Our services are vitally important to keep London moving throughout these unprecedented times and maintaining safety, to ensure our key workers can get to where they need to be to provide the services that are required.”

“We have seen a tremendous amount of community spirit, acts of kindness and unity throughout this pandemic. People have been smiling more at me and I’ve received a few thank yous! I remember one morning at Barking as I was changing ends, a lady smiled at me and said: “Thank you, driver”. I smiled and said “You’re welcome”. I felt such a sense of pride.”

The decision to break from the use of traditional celebrity-led covers and spotlight those who have been so key to the UK’s response to the coronavirus pandemic in recent months has been met with widespread acclaim by the British press. 

 

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