Technology publisher Dennis is expanding its B2B offering with a newly-formed dedicated sales team, headed up by new B2B commercial director, Christian Cannon.
Services as lead generation, bespoke content, partnerships, display and events, have been a priority for the Dennis. The publisher has doubled in size in the last two years, part of a wider investment to ensure a relevant offering for its advertising partners.
John Garewal, MD of technology at Dennis, says: “Dennis has an incredible portfolio of technology brands, that has championed the best technology content for approaching four decades. Within this, our B2B brands alone reach a business audience of over 2.4m every month.
Looking forward, our dedicated B2B team will further solidify our position in the market and allow us to grow and invest in our business offering, with a specific focus on business campaign delivery and lead generation.”
Photo: LinkedIn/Chris Cannon
Christian Cannon joins Dennis from his most recent role as B2B commercial director at Business Insider. Prior to this, Chris was sales and marketing director EMEA at CBS and senior account director at PHD. Chris will head up the eight strong Dennis B2B commercial team, working closely with the editorial teams across IT Pro, Cloud Pro, Channel Pro, PC Pro and Alphr.
Garewal continues: “I’m delighted that Chris has joined Dennis to head up the B2B Sales team - he brings extensive technology sector marketing and advertising experience to this newly created role, and I’m confident he will be hugely successful in helping Dennis aggressively expand this business area during 2018 and beyond.”
Cannon said: “At a time when technology marketers are placing huge value and importance on premium editorial environments and high quality data products, I couldn’t be more excited to be joining Dennis B2B. The division has seen significant investment over the last couple of years and with a super talented team and fantastic brands and products, I can’t wait to get started in shaping and building the business even further.”
More like this
Condé Nast has appointed a new global leadership structure combining Condé Nast and Condé Nast International into a unified team. The new team will look out to keep local editorial voice and authority, unify the company’s ad and commercial sales functions and develop new ways to share capabilities and best practices across the company.14th Aug 2019 Industry News
George Green, former president and chief executive officer of Hearst Magazines International, died on Monday 5 August at NYU Langone Medical Center in New York City from complications of pneumonia. He was 81.7th Aug 2019 Industry News
With a history of more than 100 years in the UK’s magazine publishing industry, the PPA represents and supports almost 250 companies, including B2B and B2C publishers, data and information providers.29th Jul 2019 Industry News
UK publisher Dennis has seen an increase in ticket sales since starting to use Evessio’s event management software.29th Jul 2019 Industry News
Liz Vaccariello is editor-in-chief of Parents magazine at Meredith Corporation. Here, she explains how taking a practical approach to innovation has helped the brand to evolve, and why a digital mindset can also hold great benefits for a print publication.19th Aug 2019 Features
The time people spend with print newspapers and magazines has dwindled, with media attention being dominated by the internet in 2019. That trend will only increase over the next two years, according to Zenith Media Consumption Report.19th Aug 2019 Insight News
Newspaper and magazine platform PressReader has announced its acquisition of News360. News360's technology analyses and attributes content from any given news story to more than a million distinct audience interests, and reaches more than 100M unique readers every month through its News360 app.21st Aug 2019 Deals
In FIPP's continuing series looking behind the scenes of ground-breaking multimedia storytelling, we focus on a recent feature from Insider that delved into the Mueller Report.26th Aug 2019 Features
Colleagues from at least 30 countries around the world will be at the FIPP World Media Congress in Las Vegas from 12-14 November 2019. Imagine the insights (and even business!) you can come away with from different parts of the world if you attend and engage and share experiences with your international counterparts?26th Aug 2019 FIPP News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next