UK publisher Dennis has seen an increase in ticket sales since starting to use Evessio’s event management software.
Dennis run close to 65 events per year, each being an extension of their 36 magazine brands which cover the automotive, current affairs, lifestyle and technology sectors. Their events include the UK Cloud Awards and consumer events like Cyclist Track Days.
“Our previous event management system was very B2B focussed and we needed more capability on the B2C side, especially with things like ticketing,” said Emma Turner, head of events at Dennis. “The look and feel of our websites was also limited. We needed something that would give our sites the premium feeling that consumers expect from our brands.”
Key to Dennis when evaluating potential technology suppliers was the reporting capabilities offered as well as the usability for staff members, delegates and third party organisations.
“Evessio was actually recommended to us by another well know organisation and as soon as we started the due diligence process, Evessio stood out to us because our staff found both the front and back ends of the system very easy to use. We were also impressed by how flexible their support team is and how quickly they were able to build us a sample site for our Cyclist Track Days to support our internal pitch,” said Turner.
The deal was signed at the end of 2018 and implemented at the start of this year.
“We have been able to get more events on sale quicker than we did last year which gives us a longer lead time up to the event dates. The improved user journey contributed to increased ticket revenue year-on-year, in particular for our Cyclist Track Days.”
Turner added that the team is looking forward to using more of Evessio’s features, such as using its audience data capabilities to track customer preferences.
Thomas Howie, COO of Evessio, said Dennis joining their growing list of clients underlines the trend of publishers coming to regard events as an integral part of their business and their brands. “An event website’s back end and front end have to be as easy to use and must look as good as the websites on which they publish their editorial content. Evessio can deliver that.”
Evessio and Dennis are FIPP members.
More like this
Condé Nast has appointed a new global leadership structure combining Condé Nast and Condé Nast International into a unified team. The new team will look out to keep local editorial voice and authority, unify the company’s ad and commercial sales functions and develop new ways to share capabilities and best practices across the company.14th Aug 2019 Industry News
George Green, former president and chief executive officer of Hearst Magazines International, died on Monday 5 August at NYU Langone Medical Center in New York City from complications of pneumonia. He was 81.7th Aug 2019 Industry News
With a history of more than 100 years in the UK’s magazine publishing industry, the PPA represents and supports almost 250 companies, including B2B and B2C publishers, data and information providers.29th Jul 2019 Industry News
For a long time lauded as the way to automate large parts of the industry, AI is, according to Lindsay Silver, VP of product at Condé Nast, finally coming of age – and AI 2.0 will have plenty to offer beyond simply taking tasks away from the editors.15th Aug 2019 Features
Liz Vaccariello is editor-in-chief of Parents magazine at Meredith Corporation. Here, she explains how taking a practical approach to innovation has helped the brand to evolve, and why a digital mindset can also hold great benefits for a print publication.19th Aug 2019 Features
The first round of recipients of grants to fund community journalism, paid for by Facebook, was announced on 17 July with a second round of grants also announced in the US. While many are happy as grants of up to US$25,000 remain up for grabs, others remain skeptical about the social media giant’s intentions.12th Aug 2019 Features
Cosmopolitan South Africa’s August cover star will be part of an exciting line-up of media and brand experts who will discuss the secrets of successful collaboration in spotlighting brands in magazine media at this month’s FIPP Insider events in South Africa.12th Aug 2019 FIPP News
On average global internet users spent 2 hours and 23 minutes on social media per day, though trends differed widely by country. In around half of the markets that Global Web Index surveyed, social media use had shrunk or plateaued in Q1 2019 when compared with 2018 figures.12th Aug 2019 Insight News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next