UK publisher Dennis has seen an increase in ticket sales since starting to use Evessio’s event management software.
Dennis run close to 65 events per year, each being an extension of their 36 magazine brands which cover the automotive, current affairs, lifestyle and technology sectors. Their events include the UK Cloud Awards and consumer events like Cyclist Track Days.
“Our previous event management system was very B2B focussed and we needed more capability on the B2C side, especially with things like ticketing,” said Emma Turner, head of events at Dennis. “The look and feel of our websites was also limited. We needed something that would give our sites the premium feeling that consumers expect from our brands.”
Key to Dennis when evaluating potential technology suppliers was the reporting capabilities offered as well as the usability for staff members, delegates and third party organisations.
“Evessio was actually recommended to us by another well know organisation and as soon as we started the due diligence process, Evessio stood out to us because our staff found both the front and back ends of the system very easy to use. We were also impressed by how flexible their support team is and how quickly they were able to build us a sample site for our Cyclist Track Days to support our internal pitch,” said Turner.
The deal was signed at the end of 2018 and implemented at the start of this year.
“We have been able to get more events on sale quicker than we did last year which gives us a longer lead time up to the event dates. The improved user journey contributed to increased ticket revenue year-on-year, in particular for our Cyclist Track Days.”
Turner added that the team is looking forward to using more of Evessio’s features, such as using its audience data capabilities to track customer preferences.
Thomas Howie, COO of Evessio, said Dennis joining their growing list of clients underlines the trend of publishers coming to regard events as an integral part of their business and their brands. “An event website’s back end and front end have to be as easy to use and must look as good as the websites on which they publish their editorial content. Evessio can deliver that.”
Evessio and Dennis are FIPP members.
More like this
Event management platform Evessio has been named Event Technology Awards’ (ATA) official event partner for second year in a row.4th Nov 2019 Industry News
Yesterday, Twitter CEO Jack Dorsey announced that the platform had taken the decision to ban political advertising, stating that the significant power and influence of online advertising “brings significant risks to politics.”31st Oct 2019 Industry News
Meredith Corporation’s Allrecipes.com has appointed Jason Burnett as Executive Editor, effective immediately. He reports to Michelle Edelbaum, Director of Content Strategy for Meredith’s Food Vertical.27th Oct 2019 Industry News
Facebook’s long promised olive branch to publishers, the Facebook News section, which features content exclusively from media companies, has finally gone live today in the US.25th Oct 2019 Industry News
The bedrock for building pillars to new revenue opportunities remains good content, Jonathan Wright, Global Managing Director at Dow Jones in Hong Kong told delegates on the first day of the 42nd FIPP World Media Congress in Las Vegas.2nd Dec 2019 Features
Over the past decade social media has provided a rich source of news for media companies. Yet the phenomenon of fake news, and in particular the emergence of deep fakes, has meant that organisations have had to tweak their approach.2nd Dec 2019 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next