The animated interviews are being culled from Esquire’s popular “What I’ve Learned” column, which typically features subjects like the late Elmore Leonard dispensing male wisdom. As part of a 10-week series on Medium, Esquire will also produce 10 new “What I’ve Learned” text pieces for the platform, and will also resurface 10 previously published pieces from the magazine.
The new Esquire-on-Medium mini-publication, built by Medium’s internal creative services team, is being sponsored by Microsoft-and the HP Spectre x360. The deal was brokered by the online ad firm Nativ.ly. Esquire and Medium are splitting the associated ad revenue.
David Granger, Esquire’s editor-in-chief, said the Medium deal represents an experiment that will hopefully help the venerable brand reach a different set of readers, while also helping the company get more value out of pieces that take a while to produce and don’t always have an extended shelf life after print.
“We want to bring new life to some of these pieces, and hopefully make a bit of money along the way,” he said.
More like this
Hearst and Rodale Inc. announced that Hearst has agreed to acquire the magazine and book businesses of Rodale.19th Oct 2017 Industry News
Time Out Group announced that it has signed a lease agreement for a new Time Out Market in Boston, Massachusetts, with the benefit of planning for the site already secured.3rd Oct 2017 Industry News
TheExcursionist.com and The Excursionist magazine aim to help customers inspire their next holiday.2nd Oct 2017 Industry News
Samuel Irving “Si” Newhouse, Jr., joined Condé Nast in 1961 after it had been acquired by his father, Samuel I. Newhouse in 1959. He served as chairman of Condé Nast beginning in 1975.2nd Oct 2017 Industry News
Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.16th Oct 2017 Features
Digital editions have been around for a long time, going all the way back to the late 90's. But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a saviour.16th Oct 2017 Opinion
View and download the speaker presentations from the FIPP World Congress, 9-11 October 2017, London.19th Oct 2017 FIPP News
Without bringing newly skilled people into newsrooms, publishers will not succeed in the future. This was the stark warning delivered by Ralph Büchi, COO of the Ringier Group, CEO of Ringier Axel Springer Switzerland and newly elected chairman of FIPP, the network for global media.16th Oct 2017 Features
Artificial intelligence is a key technology that will transform many industries in the coming years. It is already playing an important role in the media, largely driven by the experiments of platforms like Google and Facebook.15th Oct 2017 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next