Hearst Made, the in-house content marketing agency of Hearst UK, has produced a series of TV and digital edits for the launch of the summer fashion range of George, Asda's clothing line.
Video produced by Hearst Made
The summer ad campaign launched on the 8th May and following the success of the launch, the second ad of the series launched on the 9th of June across all national TV stations with spots before and following Coronation Street, Bake Off – The Professionals and Love Island.
Directed, shot and produced by Hearst Made, the advertisement reinforces the new campaign slogan ‘We are George’ with strong, sunny and upbeat visuals. The edits were filmed in Mexico, alongside a photo shoot for in-store and press ads, plus content for digital and social.
Eilidh Macaskill, vice president creative media for Asda, comments: “With the first days of summer firmly around the corner and holidays on the way, it felt like the right time to shout from the rooftops about George’s style credentials. The campaign showcases our most vibrant range yet and encourages customers to have the confidence to strike out with their own style this summer and just have fun!”
Victoria White, editorial director, Hearst Made, says: “We’re thrilled to have been given the opportunity to produce this series of summer TV commercials for George. We set out to create digital and social content that promoted the messages of strength and individuality that the new ‘We are George’ is all about and successfully replicated this in the TV campaign. Hearst Made originally launched as a content agency, but as we adapt to clients’ needs we are now expanding into commercial production.”
Hearst is a member of FIPP.
More like this
Wibbitz, the AI-powered video creation platform, has announced the opening of its fourth international office in London, spearheaded by managing director and digital media expert Jane Loring.15th Oct 2018 Industry News
Google and Condé Nast announced a partnership to capture November covers of Allure, Architectural Digest, Bon Appetit, Condé Nast Traveler, Glamour, GQ and W with Google’s new Pixel 3 phone. Along with the seven covers, Condé Nast’s brands are also capturing a digital cover for GQ, Behind-the-Scenes editorial pages in-book as well as editorial videos, all recorded with the Pixel 3.10th Oct 2018 Industry News
After two years of partnership, PressReader and China International Book Trade Group Corporation (CIBTC) have signed a new agreement, creating more opportunities for cross-promotion in China and other markets.1st Oct 2018 Industry News
TI Media is partnering with tech company Ownable to make it easier for readers to place orders for the products they see featured in the pages of its homes magazines.24th Sep 2018 Industry News
A handful of UK magazine publishers claimed bragging rights for their newsstand performances during the first six months of 2018. The common thread emerging from magazines that showed newsstand growth seems to be the ability to double down on the qualities inherent to print and to create content that is uniquely different from all other mediums.8th Oct 2018 Features
Tor Jacobsen is SVP consumer marketing and revenue at Schibsted Media. He will speak at the 8th Data & AI for Media conference in London about how Schibsted leverages data and AI to acquire and retain subscribers.8th Oct 2018 Features
Bloomberg is widening its expansion efforts in South America with a new co-branded digital partnership with Perfil, a leading publisher in Argentina.8th Oct 2018 Features
View and download the speaker presentations from the FIPP Asia international conference, 14-15 September, Wuhan, China.10th Oct 2018 Insight News
Fake news has found a potent ally in the video sphere - deepfake technology. With the content validation industry in its infancy, publishers seem to stand alone. Or do they?8th Oct 2018 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next