"We're in conversations now with possible joint-venture partners," said David Carey, the company's president in a memo to Hearst staff on 31 December. He did not elaborate further on the print launch in his New Year's Eve memo, which he sends to staff each year.
In a time when print titles are under stress, Hearst has introduced several recent titles in tandem with well-known brands and personalities in the TV world. This year, the company introduced "Dr. Oz The Good Life" in partnership with celebrity physican Mehmet Oz. And in recent years, it has rolled out HGTV and Food Network magazines.
Introducing a print magazine in an increasingly digital world might seem like a strange notion. It's a punishing environment for many print publishers, who are seeing advertisers -- which represent their primary source of revenue -- move money away from print and often into digital media. Although publishers have shifted resources to their websites to grow their audience and capture some of those marketing dollars, digital ad revenue has more or less proven less lucrative than print ad sales.
Hearst has invested heavily in its magazines' websites and seen strong year-over-year audience growth as a result. "I'm pleased to report that our digital businesses are now a vital contributor to our earnings," Mr. Carey told employees in his memo.
We recently launched the new FIPP.com (in beta, while doing live testing and refinements). The relaunch is not only about look and feel, but even more so about us providing a platform to further enable the sharing of ideas, insights and opinions within our global network. If you have a story to tell, or are interested in contributing to FIPP.com on a regular basis, get in touch with our communications manager, Amy Duffin.
Condé Nast chief digital officer Fred Santarpia today announced that Karthic Bala has been named the company’s first chief data officer. Bala was previously head of data of strategy and, in his new role, will continue to lead Condé Nast’s data capabilities across the company’s business groups, with a focus on growing its ad supported and consumer revenue streams and building new data-driven businesses.
Condé Nast Britain has announced today the appointment of Tom Usher as creative director of Tatler.13th Mar 2018 Industry News
The Condé Nast College of Fashion & Design has announced that it is now offering an MA in Fashion Media Practice validated by the University of Buckingham.8th Mar 2018 Industry News
Digital magazines platform Zinio and video platform Unreel.me announced a partnership to provide the magazine publishing industry OTT video streaming services. The service will be supported on iOS, Android, Roku, tvOS, FireTV, Vewd, and other connected and smartTV platforms. With this partnership, publishers can seamlessly add OTT to their Zinio powered apps or power standalone OTT video services.
When I look at the state of mainstream media, I can’t help but ask the question. Why are so many news publishers pivoting back to paywalls when they didn’t work for most of them before?12th Mar 2018 Opinion
While digital titles specialising in health and well-being are showing strong growth in developed markets such as Finland, the next step is to lead consumers from inspiration to transaction, and to go global, says new FIPP board member Kaisa Ala-Laurila, CEO of A-lehdet in Finland.12th Mar 2018 Features
“The notion that print is dead is not accurate. I think print isn’t dead, it’s just different. Gone are the times where you can operate with an inflated rate base or 12 times per year as a standard. And I think gone are the days too where you were just concerned with whether there was enough fax paper in the machine where you got all of your signed insertion orders back. Those days are behind us. But print for many companies, Bonnier included, is still profitable. It’s just not at the margins that we once enjoyed. And I feel strongly that brands that sit one or two in a category or vertical can thrive if managed correctly.” - Eric Zinczenko, CEO, Bonnier Corporation12th Mar 2018 Features
It’s been another year of rapid change and innovative publishers continue to assemble a quiver full of new solutions to drive their businesses forward – something that becomes apparent when you page through the new 2018/19 edition of Innovation in Magazine Media 2018-2019 World Report, launched today at Digital Innovators’ Summit (DIS) in Berlin.19th Mar 2018 Features
Publishers need to think again about why people spend time with their content. Is it getting attention because it deserves it, or just a lucky spin of the social media slot machine?12th Mar 2018 Opinion
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