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Hearst plans new print magazine

AdAge reports that Hearst Magazines is planning to introduce a new print magazine in early 2016.

"We're in conversations now with possible joint-venture partners," said David Carey, the company's president in a memo to Hearst staff on 31 December. He did not elaborate further on the print launch in his New Year's Eve memo, which he sends to staff each year.

In a time when print titles are under stress, Hearst has introduced several recent titles in tandem with well-known brands and personalities in the TV world. This year, the company introduced "Dr. Oz The Good Life" in partnership with celebrity physican Mehmet Oz. And in recent years, it has rolled out HGTV and Food Network magazines.

Introducing a print magazine in an increasingly digital world might seem like a strange notion. It's a punishing environment for many print publishers, who are seeing advertisers -- which represent their primary source of revenue -- move money away from print and often into digital media. Although publishers have shifted resources to their websites to grow their audience and capture some of those marketing dollars, digital ad revenue has more or less proven less lucrative than print ad sales.

Hearst has invested heavily in its magazines' websites and seen strong year-over-year audience growth as a result. "I'm pleased to report that our digital businesses are now a vital contributor to our earnings," Mr. Carey told employees in his memo.

Read the rest of this story at AdAge.

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