Hearst UK has announced a new brand strategy for Esquire, with a relaunched magazine, a refreshed website and the launch of a new bespoke series of events.
Hearst will invest in Esquire’s print magazine to enhance its luxury positioning by introducing a cleaner, more modern aesthetic, a bigger size format, better quality paper stock, increased paginations and new sections and contributors. From February 2019, Esquire will publish six issues a year and increase its cover price to GBP£6.00 (USD$7.74).
A refreshed Esquire.com/UK and social channels will increase coverage of luxury, style and culture content.
To coincide with the relaunch, the brand will unveil Esquire Evenings, a series of boutique event experiences across the capital, including supperclubs, speaker talks and masterclasses.
Alun Williams, managing director, Men’s Lifestyle, Hearst UK, says: “Esquire is a truly modern media brand, with an ecosystem spanning print, digital, events and branded products. These innovations are driven by our deep audience insight and designed to drive Esquire even further into the luxury market. The new look magazine celebrates the unique experience of luxury in print, the Esquire website will provide consumers with engaging content in a format to suit their everyday lives and the launch of Esquire Evenings is yet another example of bringing our brand to life, following the unparalleled success of The Esquire Townhouse”
Alex Bilmes, editor-in-chief of Esquire, added: “In a time of transformational change for media, it is right for Esquire itself to change to ensure we will be the men’s magazine brand of decades to come. The new look Esquire is a tightly focused, proudly niche, highly specialised product, made to the most exacting standards, for an audience of committed readers and consumers who demand only the best. Esquire does not seek to be all things to all men. Instead it seeks to mean a great deal to a specific, extremely influential group of men, and women, — worldly, sophisticated, literate, affluent, urbane — with a genuine interest in living well.”
The first issue of the new print edition will go on sale from February 2019.
Hearst is a member of FIPP.
More like this
Associated Media Publishing has relooked at House and Leisure's brand aesthetic to bring its audience the Here and Now in a renewed and refreshed format.15th Apr 2019 Industry News
Independent B2B publisher Chemical Watch has revealed the launch of its new service, alongside a new brand identity.8th Apr 2019 Industry News
As Condé Nast combines its US and international companies into a single global business, Roger Lynch, former CEO of streaming service Pandora, will become the company's first global CEO while Jonathan Newhouse becomes chairman of the board of directors.4th Apr 2019 Industry News
Publishers and media associations were unanimous in welcoming the European Parliament’s vote in favour of the European Union Copyright Directive.1st Apr 2019 Industry News
New digital printing technology developed by Canon in Europe can now enable publishers to use data to produce the same personalised functionality to printed products that we have become used to in online publishing. Now it is possible to marry the emotional impact of print with variable data at industrial speeds.15th Apr 2019 Features
Here, PressReader’s chief content officer, Nikolay Malyarov, talks to us about the media dating game: how publishers can attract more readers by placing an audience-centric focus at the heart of their distribution strategy.15th Apr 2019 Features
Statista’s Digital Market Outlook estimates that the UK ePublishing market was worth USD$1.3 billion in 2018, with that expected to grow to $1.6 billion by 2023.15th Apr 2019 Insight News
In November 2018, we co-hosted an Insider event with FIPP in Argentina and Chile about the role and value of digital editions. Given the Latin American venue, I decided to use a local coming-of-age tradition - a quinceañero - the 15th birthday milestone when a girl transitions from a child into a young woman in the community.11th Apr 2019 Opinion
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next