return Home

Hearst UK partners with DS Automobiles for Red Smart Women Week

Hearst UK has today announced it is partnering with DS Automobiles for Red Smart Women Week, which launches on 18 September. 

The week-long event will take place in London, United Kingdom, with a series of different networking sessions and workshops. Workshop topics include business and careers, self-care, modern parenting and the art of entertaining, featuring experts in all fields from Kelly Hoppen MBE, Melissa Hemsley to Jo Malone and the hugely popular social media influencers, Mother of Daughters and Father of Daughters. 

 

Red Smart WW 2 ()

 

The Smart Women Week franchise attracts over 2,000 attendees, and this year will be kicking off with an exclusive VIP launch party which will celebrate Red’s landmark 20th year.

DS Automobiles is providing a premium chauffeur-driven service with top-of-the-range Ultra Prestige DS 7 Crossbacks for key celebrities and presenters attending the Red Smart Women Week launch party. DS Automobiles is also hosting guests of the event in a DS-themed environment which showcases its brand attributes and will also show a first-glimpse of DS newest cars, which is part of its second-generation range.

Mark Blundell, UK marketing director at DS Automobiles said: “We are delighted to be involved with Red Smart Women Week, particularly at such an important time for our on-going brand development where we are rapidly expanding our retail network and all-new product line-up.

This event provides us with a great opportunity to introduce our DS brand to the Red audience where I hope our values of craftsmanship, technology and French luxury know-how will resonate with them in ways they find compelling and appealing.”

Victoria Archbold, MD of Hearst Live said: “With attendance figures to Red Smart Women Week up 50 per cent in 2017, it’s clear that the appetite for both sponsors and consumers is present for such an event. I’m delighted that DS Automobiles have joined us as title sponsor for 2018 and look forward to working with them through the duration of the week.”

Hearst UK is a member of FIPP.

More like this

Hearst UK launches new digital metric to demonstrate content engagement quality for commercial partners

Troy Young named president of Hearst Magazines

Kate Lewis appointed chief content officer of Hearst Magazines

HarperCollins acquires worldwide rights to Hearst UK's Christmas with Good Housekeeping

TI Media out to close the gender engagement gap in auto advertising and content

  • How DriveTribe has found gold dust in engagement

    In less than two years the global automotive online community platform, DriveTribe has grown into a thriving social ecosystem with one of the most engaged audiences on the planet. Monetising from engagement, and not scale, was the next logical step, explains DriveTribe CEO Jonathan Morris.

    6th Nov 2018 Features
  • How brand extensions can transform a media business

    Created in the midst of the digital boom of the last decade, Active Interest Media (AIM) has made a name for itself as company that has innovated in media brand extension. Across its five core media channels of magazines and websites it has developed a business that leverages the audiences that it has curated, and the expertise of its editorial and commercial teams, to offer a portfolio of services to readers and advertisers.

    5th Nov 2018 Features
  • Has the time come for content micropayments?

    In the ongoing search for new sources of revenue, magazine publishers have always been enthusiastic about the prospect of charging readers small sums of money to read individual articles. Yet until fairly recently, monetising content in this way has been thwarted by the lack of a simple-to-implement, user-friendly solution and a fear that consumers simply won’t pay.

    9th Nov 2018 Features
  • Five key media tech trends from October

    The line between media and politics disintegrated in October, as Facebook hired Nick Clegg to head up global affairs and communications. We’ve got that and the rest of the month’s top media tech trends for you here. 

    6th Nov 2018 Features
  • Here's a timeline of Meredith's purchase of Time Inc. and what's been happening

    Meredith has completed the sale of the Time media brand to Marc and Lynne Benioff for USD $190 million. In a release dated November 1, the American media and marketing company announced the completion of the sale, which was first announced September 16, 2018. 

    6th Nov 2018 Deals
Go to Full Site