return Home

Troy Young named president of Hearst Magazines

Hearst announced today that Troy Young has been named president of Hearst Magazines. He succeeds David Carey, who becomes chairman of the division, after previously announcing his decision to step down. The announcement was made by Hearst president and CEO Steven R. Swartz and chief operating officer Mark Aldam. The appointment is effective immediately.

 

Troy Young headshot 2018 ()

 

Young has been president of Hearst Magazines Digital Media since 2013. In his new role, he will oversee Hearst Magazines’ global business, encompassing more than 300 print editions and 240 digital brands. In the US, Hearst publishes 25 brands in print with a readership of 89 million and 25 digital brands with an audience of 108 million. In January, the company acquired Rodale, the health and wellness publisher, with brands including Men’s Health, Women’s Health and Runner’s World.

The division also operates several B2B businesses, including iCrossing, a full-service digital marketing agency; CDS Global, the leading business process solutions provider; customer experience management solutions company KUBRA; and is a joint venture partner with Condé Nast in the publishing services company PubWorX. 

“Troy has done an outstanding job building our world-class digital business,” Swartz said. “He brings great skill and enthusiasm to this new challenge, leading our global magazine brands, in print and digital form, to ever higher levels of editorial and commercial excellence.” 

Young built Hearst Magazines’ industry-leading digital operation and developed a proprietary platform, MediaOS, now used across Hearst’s corporate portfolio, quickly growing audience and revenue for magazine brand sites including Cosmopolitan.com, ELLE.com, HarpersBazaar.com, CarandDriver.com and Esquire.com, as well as digital-only brands Delish and Best Products.

 

See Troy Young's presentation at this year's Digital Innovators' Summit (DIS)

Book now at the best rate possible for DIS 2019.

 

“Troy understands how vital it is for our brands to engage more actively with consumers across platforms,” Aldam said. “His innovative approach to product development and high-quality brand experiences will continue to propel our industry-leading magazines forward.”

Prior to joining Hearst, Young was president of Say Media. Before that, he held executive positions at Omnicom’s Organic, including the role of chief experience officer, where he led strategy, client development and created award-winning platforms and campaigns for clients including American Express, Chrysler and Bank of America. He serves on the boards of the Interactive Advertising Bureau (IAB), Digital Content Next (DCN) and United Way of New York City. Young was named Adweek’s Magazine Executive of the Year in 2015. 

“Hearst Magazines is an extraordinary content company, well-positioned to thrive in today’s media ecosystem,” Young said. “Our powerful brands are part of consumers’ daily lives on every medium, from print to voice to video, and we’re serving consumers and marketers with increasing engagement and precision across platforms. David has been and will continue to be an important advisor, and I’m happy to have his guidance and institutional knowledge as I take on this new role.” 

Carey will be chairman of Hearst Magazines through the end of 2019, and, in January, he will become a fellow at Harvard University’s Advanced Leadership Initiative, which prepares and educates accomplished business leaders to take on new challenges in the social services sector.

Hearst is a member of FIPP.

 

More like this

Get ready for the Amazonification of media

Hearst’s global president of digital on the evolution of lifestyle brands online

Hearst's Troy Young on three current trends in the advertising market

David Carey stepping down as president of Hearst Magazines

  • Magzter reaches 50 million downloads

    Magzter has now crossed 50 million downloads. This milestone has become possible due to the digital platform's consistent efforts in introducing innovative new features every month to attract new users across the globe.

    15th Oct 2018 Industry News
  • Condé Nast International announce third edition of Vogue Fashion Festival

    Since launching two years ago, the Vogue Fashion Festival, in partnership with Swarovski, has established itself in Paris as a key event for professionals from the worlds of fashion and luxury, to take the pulse and anticipate the future of the industry. The third edition will take place on Friday 9 and Saturday 10 November, under the gilded roof of Palais Potocki in Paris. 

    15th Oct 2018 Industry News
  • Wibbitz open London offices, names Jane Loring managing director

    Wibbitz, the AI-powered video creation platform, has announced the opening of its fourth international office in London, spearheaded by managing director and digital media expert Jane Loring.

    15th Oct 2018 Industry News
  • Condé Nast shoots November covers with Google's new Pixel 3 mobile

    Google and Condé Nast announced a partnership to capture November covers of Allure, Architectural Digest, Bon Appetit, Condé Nast Traveler, Glamour, GQ and W with Google’s new Pixel 3 phone. Along with the seven covers, Condé Nast’s brands are also capturing a digital cover for GQ, Behind-the-Scenes editorial pages in-book as well as editorial videos, all recorded with the Pixel 3.

    10th Oct 2018 Industry News
Go to Full Site