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Hearst’s Troy Young: The modern publisher needs a platform

When it comes to adopting to digital, traditional publishers are forced to look within. Many made mistakes early in the transition by not challenging their own internal structures and ways of doing things.

At Time Inc., for instance, editors at the various titles were allowed to choose their own content-management systems. That won’t work in digital, where scaled media players need to move faster and be more efficient.

In this Digiday Podcast, Troy Young, president of digital media at Hearst Magazines, discusses how traditional media companies change — and what will determine the winners in the fast-changing digital media market.

Source: Digiday

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