But the company’s had success fighting back against ad blockers thanks to a tough-love approach. In January, when the company blocked people from accessing content on its U.S. sites unless they turned off their ad blockers, 38 per cent of visitors whitelisted its consumer sites (and 37 per cent on B2B sites).
It’s also emphasized messaging that explains that advertising supports IDG’s ability to deliver content.
“We’re trying lot of things to say to our readers, ‘We want you to get this content to you so you can do your jobs better’,” IDG CEO Mike Friedenberg said. “If we ask them over time, we’ll educate them.”
IDG has thought about charging for site access, but it sees limited opportunity, particularly in the U.S. It has seen success with asking people to register, though. A few years ago, it launched its Insider program on its B2B sites, which effectively charges the price of an email for premium content. Five years after launching the program, IDG has collected 500,000 emails — a database it can charge advertisers to use if they want to target prospective customers. “That’s working extremely well — that’s the equivalent of us getting them to swipe a credit card,” Friedenberg said of Insider.
Meredith Corporation’s Food & Wine announced that its June issue marks the debut of a fresh editorial redesign. The issue is already on newsstands and is accessible at FoodandWine.com.16th May 2018 Industry News
Singapore Press Holdings (SPH) and China’s Focus Media Holding (FMH) have entered into a partnership to form a joint venture company, Target Media Culcreative, in Singapore.16th May 2018 Industry News
Future has appointed James Marchington to the newly created position of editor-in-chief of Clay Shooting, with responsibility for all clay pigeon shooting content created across Future’s print and digital channels, including Clay Shooting and clay-shooting.com. He will also consult on the magazine’s branded events, including the Clay Shooting Classic and British Schools & Young Shots Championship.15th May 2018 Industry News
Within an increasingly cluttered digital media environment, magazine publishers need to provide a highly personalised experience to keep readers engaged. DC Thomson have worked with Better than Paper to develop innovative news apps for three of their key titles - Aberdeen Daily The Press & Journal, Dundee Daily The Courier and Energy Voice magazine.14th May 2018 Industry News
On the southern tip of Africa, FIPP Board member Julia Raphaely heads a media publishing company which is a multi-platform brand-building power house. She sat down with FIPP in her Cape Town office to explain why collaboration in the industry has become vitally important for success.14th May 2018 Features
The European Union’s new General Data Protection Regulation (GDPR) that comes into effect on 25 May will redefine the online relationship between publishers and consumers. If companies have not already taken the steps outlined below, it might be too late but this checklist could be handy to see how compliant you already are.14th May 2018 Insight News
Traditional publishers are finding success in new areas, by creating content for new platforms. Here we look at insights and innovations from three leading companies.14th May 2018 Features
Bauer Media’s Empire magazine is to push the boundaries of print publishing by producing an innovative limited edition talking cover. The cover is created in partnership with Twentieth Century Fox to coincide with the launch of Deadpool 2.14th May 2018 Industry News
A recent study to test the effectiveness of various media strands in brand building highlights a major discrepancy between what the advertising industry think and what empirical evidence suggests.16th May 2018 Insight News
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