But the company’s had success fighting back against ad blockers thanks to a tough-love approach. In January, when the company blocked people from accessing content on its U.S. sites unless they turned off their ad blockers, 38 per cent of visitors whitelisted its consumer sites (and 37 per cent on B2B sites).
It’s also emphasized messaging that explains that advertising supports IDG’s ability to deliver content.
“We’re trying lot of things to say to our readers, ‘We want you to get this content to you so you can do your jobs better’,” IDG CEO Mike Friedenberg said. “If we ask them over time, we’ll educate them.”
IDG has thought about charging for site access, but it sees limited opportunity, particularly in the U.S. It has seen success with asking people to register, though. A few years ago, it launched its Insider program on its B2B sites, which effectively charges the price of an email for premium content. Five years after launching the program, IDG has collected 500,000 emails — a database it can charge advertisers to use if they want to target prospective customers. “That’s working extremely well — that’s the equivalent of us getting them to swipe a credit card,” Friedenberg said of Insider.
Hearst UK has announced the launch of a new wellbeing and fitness festival for women, from the team behind Women’s Health.19th Nov 2018 Industry News
Condé Nast has named Oren Katzeff president of Condé Nast Entertainment (CNE), effective December 17. In his new role, Katzeff will lead the CNE team through its next phase of digital video growth and oversee the division’s film and television production slate. Katzeff will be based in New York and report to Bob Sauerberg, CEO of Condé Nast.19th Nov 2018 Industry News
Condé Nast International has announced the first roster of speakers to appear at the fifth annual Condé Nast International Luxury Conference taking place on 10 and 11 of April 2019 in South Africa. A range of speakers from the international fashion and tech industries, together with African experts and entrepreneurs, will share their insights on luxury.13th Nov 2018 Industry News
Hearst UK has announced a new brand strategy for Esquire, with a relaunched magazine, a refreshed website and the launch of a new bespoke series of events.13th Nov 2018 Industry News
Numbers do not lie. Physical book sales are on the up. But to suggest it’s because the world has turned its back on ereaders will be premature. It’s not quite as simple as that…13th Nov 2018 Features
Departures, a magazine published by Meredith Corporation exclusively for American Express Platinum Card Members, has revealed a new print ad that animates organic light-emitting diode (OLED) taillights on a virtual Audi A8 when the page is opened for the first time or triggered by a remote control faux key fob. The interactive in-book experience is a brand first, according to Giulio Capua, vice president and publisher of Departures.19th Nov 2018 Features
Formerly known as the Reader's Digest Association, Trusted Media Brands is a multi-platform media company based in New York, that boasts a portfolio of high profile brands. Over the years it had developed a strong and loyal audience for its print products, yet knew it needed to innovate in digital to survive and prosper.12th Nov 2018 Features
Last month, New York magazine's ecommerce site announced the November launch of a pop-up retail shop for the holiday season.13th Nov 2018 Features
With an affluent millennial population, and an existing awareness of Western brands, China represents big business for luxury publishers. Here Yvonne Wang, president of Hearst Media China, introduces us to the Country’s luxury publishing sector and looks at how Hearst is using its premium brands to attract advertisers across the region.16th Nov 2018 Features
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