The New York Times in September created a seven-person team to focus solely on messaging and push alerts. It is led by Andrew Phelps, who was formerly the Times’ iOS lead and now has the title of product director of messaging and push. Phelps, who oversees a lot of experiments in this area and works with news editors to push out alerts, sees 2016 as a big year for push.
“We used to be standing on a hill and shouting messages at people,” he said. Now, by comparison, he said, “There’s a growing number of users who only engage with us when we send a push.”
Growing that number is a battle, though. People may spend most of their mobile screen time on apps, but the vast majority of that time is spent on just five apps. Meantime, publishers that haven’t invested in mobile apps stand to be disaggregated by the big social platforms, said John Borthwick, CEO and co-founder of Betaworks, which builds and invests in products for the mobile Web including Digg. “The social platforms are doing a better job of integrating articles,” he said, while publishers are “losing control of their ability to fully monetise their audience.”
Here are some of the ways the Times is thinking anew about notifications.
Making pushes more personal
The push notification has great potential for personalisation and, in this way, the Times is joining other publishers in thinking beyond the breaking-news alert to how it can customise notifications to people’s interests. At the Times, personalisation can take a couple of forms. One is customising pushes to people based on reading history. If you read a lot of politics stories on the Times, for example, the Times can be reasonably sure its recent magazine profile of Donald Trump might appeal to you.
The Times is also testing pushes based on time of day and language. When President Obama renamed Alaska’s Mount McKinley to Denali, the Times pushed the story only to people in relevant time zones. With a magazine cover story on two sets of Bolivian twins, the Times sent a Spanish-language alert of a Spanish-language version of the story to people who had selected Spanish as their preferred language on their mobile. That group was far more likely to respond than those who got an English-language version, Phelps said.
Read the full article here
Condé Nast chief digital officer Fred Santarpia today announced that Karthic Bala has been named the company’s first chief data officer. Bala was previously head of data of strategy and, in his new role, will continue to lead Condé Nast’s data capabilities across the company’s business groups, with a focus on growing its ad supported and consumer revenue streams and building new data-driven businesses.
Condé Nast Britain has announced today the appointment of Tom Usher as creative director of Tatler.13th Mar 2018 Industry News
The Condé Nast College of Fashion & Design has announced that it is now offering an MA in Fashion Media Practice validated by the University of Buckingham.8th Mar 2018 Industry News
Digital magazines platform Zinio and video platform Unreel.me announced a partnership to provide the magazine publishing industry OTT video streaming services. The service will be supported on iOS, Android, Roku, tvOS, FireTV, Vewd, and other connected and smartTV platforms. With this partnership, publishers can seamlessly add OTT to their Zinio powered apps or power standalone OTT video services.
When I look at the state of mainstream media, I can’t help but ask the question. Why are so many news publishers pivoting back to paywalls when they didn’t work for most of them before?12th Mar 2018 Opinion
While digital titles specialising in health and well-being are showing strong growth in developed markets such as Finland, the next step is to lead consumers from inspiration to transaction, and to go global, says new FIPP board member Kaisa Ala-Laurila, CEO of A-lehdet in Finland.12th Mar 2018 Features
“The notion that print is dead is not accurate. I think print isn’t dead, it’s just different. Gone are the times where you can operate with an inflated rate base or 12 times per year as a standard. And I think gone are the days too where you were just concerned with whether there was enough fax paper in the machine where you got all of your signed insertion orders back. Those days are behind us. But print for many companies, Bonnier included, is still profitable. It’s just not at the margins that we once enjoyed. And I feel strongly that brands that sit one or two in a category or vertical can thrive if managed correctly.” - Eric Zinczenko, CEO, Bonnier Corporation12th Mar 2018 Features
It’s been another year of rapid change and innovative publishers continue to assemble a quiver full of new solutions to drive their businesses forward – something that becomes apparent when you page through the new 2018/19 edition of Innovation in Magazine Media 2018-2019 World Report, launched today at Digital Innovators’ Summit (DIS) in Berlin.19th Mar 2018 Features
Publishers need to think again about why people spend time with their content. Is it getting attention because it deserves it, or just a lucky spin of the social media slot machine?12th Mar 2018 Opinion
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next