The platform enables users to explore single articles or read full magazines. The curated article reading experience is updated daily, based on current trends and topics. Other benefits of the platform include “smart search” (which includes including trending keywords), offline reading and share options (including a ‘clipping’ feature).
Above: (left) Vijay Radhakrishnan, Magzter's president and co-founder and (right) Girish Ramdas, CEO and co-founder of the company.
“The magazine industry is struggling with content discoverability and the digital experience on small screens,” said Vijay Radhakrishnan, president and co-founder of Magzter. “Our new version solves both problems. Magzter 6.0 is the most complete magazine reading experience available today for all users including our growing millennial user base.”
“We’ve made it easier than ever to follow the stories you care about the most,” said Girish Ramdas, CEO and co-founder of Magzter. “This is how people read today and our editorial team curates the best content both thematically as well as contextually. We’re sure that this latest version of the app is going to be a big hit with our users and attract many new readers from across the world.”
Magzter is home to some of the world’s largest media brands, including Cosmopolitan, SHAPE, Maxim, Men’s Fitness, ELLE, Fast Company, Popular Science, Forbes and Bloomberg BusinessWeek.
Magzter 6.0 is free to download across Apple iOS, Android (Google Play), the web and Kindle Fire.
More like this
Meredith Corporation announced that Allrecipes.com will now feature AmazonFresh as a retailer embedded within the site's top recipes.17th Nov 2017 Industry News
Deborah Joseph is appointed chief content officer of Glamour, a new position created to lead the vision for the beauty-first, digital-first media brand, it was announced today.16th Nov 2017 Industry News
VDS Publishers, publisher of TopGear in the Netherlands and Belgium, strengthens its position in the men segment with the acquisition of JFK brand, including JFK Magazine, JFK online and the annual JFK Greatest Man Award – specialising in lifestyle, of which cars are an important part.15th Nov 2017 Industry News
Bauer Media has appointed John Mulvey as editor of its monthly music magazine, Mojo.15th Nov 2017 Industry News
Subscriptions have become The Economist’s biggest income stream in the past seven years. Michael Brunt, chief marketing officer and managing director, circulation at The Economist explains how they managed to transform the 174-year old title’s circulation business into the biggest driver of profits.9th Nov 2017 Features
Recently, there has been a period of time where there was somewhat of a slow-down in international brand activity as companies focused on shoring up their bases. However, this year we have seen an increasing number of reports surfacing about media companies adopting a more global outlook again – at least in certain segments. Does this mean a renewed focus on brand licensing, and in what form? And what is the outlook as we head into 2018?13th Nov 2017 Features
CDS Global and Zeddit announced a strategic technology partnership in the UK and Australia to provide advanced subscriber conversion capabilities for print magazine publishers. The partnership will focus on improving the conversion of visitors to magazine websites into subscribers for CDS Global clients.13th Nov 2017 Industry News
One of the biggest drives for publishers in the past decade or two have been transitioning their print content to digital. For some it is all about maintaining the magazine's brand essence online, yet others have enjoyed success in amalgamating print publications to create new web first brands.13th Nov 2017 Features
Publishers’ growing urge to be platform agnostic needs to be balanced by focussed efforts to ensure content remains platform specific.13th Nov 2017 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next