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Magzter enables reading of individual articles in platform redesign

Digital magazine store, Magzter, has announced a redesign of its platform. Magzter 6.0 optimises magazine articles for smartphones and tablets, and allows them to be read instantly. 

The platform enables users to explore single articles or read full magazines. The curated article reading experience is updated daily, based on current trends and topics. Other benefits of the platform include “smart search” (which includes including trending keywords), offline reading and share options (including a ‘clipping’ feature).

Vijay and Girish, Magzter ()

Above: (left) Vijay Radhakrishnan, Magzter's president and co-founder and (right) Girish Ramdas, CEO and co-founder of the company.

“The magazine industry is struggling with content discoverability and the digital experience on small screens,” said Vijay Radhakrishnan, president and co-founder of Magzter. “Our new version solves both problems. Magzter 6.0 is the most complete magazine reading experience available today for all users including our growing millennial user base.”

“We’ve made it easier than ever to follow the stories you care about the most,” said Girish Ramdas, CEO and co-founder of Magzter. “This is how people read today and our editorial team curates the best content both thematically as well as contextually. We’re sure that this latest version of the app is going to be a big hit with our users and attract many new readers from across the world.”   

Magzter is home to some of the world’s largest media brands, including Cosmopolitan, SHAPE, Maxim, Men’s Fitness, ELLE, Fast Company, Popular Science, Forbes and Bloomberg BusinessWeek.

Magzter 6.0 is free to download across Apple iOS, Android (Google Play), the web and Kindle Fire.

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