return Home

Rodale launches Men’s Health branded food items in the UK

Rodale has announced that Men’s Health will introduce to the UK Men’s Health Kitchen, a new line of branded frozen entrees, and expand Men’s Health Fuel, its branded healthy snack line, in April 2016.

Men's Health's expansion into the food space is part of a larger licensing program in European markets, which also includes lines of vitamins in the UK and Portugal, fitness equipment in the UK, as well as a branded active body care line.

“We are thrilled to be expanding the Men’s Health product line in the UK with our new global partners at Kerry Foods and Fiddes Payne,” said Rob Novick, senior vice president, international, business development and partnerships at Rodale. “The Men’s Health brand is the largest, most trusted lifestyle brand in the world. Our new line of frozen meals and snacks provides men with the tools they need to continue leading healthy, successful and active lifestyles and makes it easy for them to navigate and shop for well-made, nutritious meal options.”

'We're delighted to be able to extend our food product lines within the UK grocery market. From our reader research we know how important good quality, well - sourced nutrition is to our 1MM readership, and our new product ranges tick all the boxes in providing nutritionally balanced meals and snacks based on high protein, natural ingredients,' said Alun Williams, group publishing director, Men’s Health UK, Women’s Health UK and Runner’s World UK.

Rodale is a member of FIPP.

Source: Rodale

More like this

Rodale has TV aspirations...

Rodale names Michael Lafavore editorial director

Creating a lifestyle company, the Rodale way

  • The state of brand licensing around the world

    Recently, there has been a period of time where there was somewhat of a slow-down in international brand activity as companies focused on shoring up their bases. However, this year we have seen an increasing number of reports surfacing about media companies adopting a more global outlook again – at least in certain segments. Does this mean a renewed focus on brand licensing, and in what form? And what is the outlook as we head into 2018?

    13th Nov 2017 Features
  • CDS Global and Zeddit announce tech partnership to help publishers grow print magazine subscriptions

    CDS Global and Zeddit announced a strategic technology partnership in the UK and Australia to provide advanced subscriber conversion capabilities for print magazine publishers. The partnership will focus on improving the conversion of visitors to magazine websites into subscribers for CDS Global clients.

    13th Nov 2017 Industry News
  • How Egmont is reaping rewards from creating ALT.dk

    One of the biggest drives for publishers in the past decade or two have been transitioning their print content to digital. For some it is all about maintaining the magazine's brand essence online, yet others have enjoyed success in amalgamating print publications to create new web first brands.

    13th Nov 2017 Features
  • Focus on behaviour, not technology, to identify emerging trends – Future Today Institute’s Amy Webb

    The Future Today Institute recently published its 2018 report into the emerging tech trends that are likely to shape the publishing industry in 2018. Here, we speak to Amy Webb, the founder of the organisation, about the development of study, and explains how better scientific modelling undertaken today can help us to predict future technologies.

    20th Nov 2017 Features
  • Advertising in the era of Google and Facebook

    The Facebook and Google duopoly are creating huge shifts in the allocation of advertising budgets. What does this mean for publishers, brands, and agencies? A panel of industry experts gave some answers during a recent panel discussion at the FIPP World Congress.

    20th Nov 2017 Features

Video

Visit our Youtube channel

FIND OUT MORE

In this article

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE

Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site