The VR documentary series launches on Life VR—Time Inc.’s dedicated virtual reality platform—in concert with comprehensive coverage across Sport Illustrated’s (SI) print and digital properties, including a microsite on SI.com with 360-video versions of the episodes and a cover story in this week’s issue. This also marks the first-ever augmented-reality issue from SI, allowing users to scan select images in the magazine to instantly activate multimedia content on their mobile device using the Life VR app.
The VR production is presented in a series of four episodes following the harrowing journey of three climbers with uniquely inspiring backstories as they attempt to reach the top. One of these climbers is Jeff Glasbrenner, a Paralympian and 25-time Ironman who became the first American amputee to summit Mount Everest on this expedition. He is featured on the new cover of Sports Illustrated with the line, “Capturing Everest. Ultimate Challenge. Ultimate Experience,” and profiled in a feature by SI’s Austin Murphy. The other two climbers featured in the experience are Lisa Thompson, a breast cancer survivor who quit her job to take on Everest, and Madison Mountaineering guide Brent Bishop, son of the legendary climber Barry Bishop, a member of the first American team to summit Everest, in 1963. The VR experience is presented in four chapters: The Journey, The Blessing, The Icefall and The Summit.
The editors of SI write of the project: “It was no ordinary expedition, and it was captured in an extraordinary way… You've seen photos and video from the peak. But you've never felt Everest like this… Capturing Everest is yet another example of how SI is delivering the access and storytelling for which we’ve always been known in cutting-edge ways—and it’s the jumping-off point for a new idea of what a magazine can be.” Read the full SI Editors’ Letter introducing Capturing Everest, here.
Capturing Everest was shot on location over a two-month span last spring, which was the first climbing season on the mountain after two years of cancellations due to bad weather and safety concerns.
“We are thrilled that Capturing Everest is getting this amazing launch platform thanks to our partners at Sports Illustrated and Life VR,” says Bonnie Pan, president, Endemol Shine Beyond USA. “This is such a special series, featuring an amazingly brave team of climbers who captured a view of Everest that has never been seen before.”
This week’s issue features another innovation from Time Inc. and its storytelling platform Life VR, as it introduces augmented reality (AR) capabilities—powered by technology partner RYOT Lab—blending print and digital. The first-ever AR issue of SI features multimedia content that can be unlocked by activating the AR camera in the Life VR app—users can simply hover their phone over select images throughout the issue and watch them come to life. This includes an exclusive Capturing Everest 360-video experience which launches from the cover and AR-enabled advertorial content from sponsor Coors Light integrated into a front cover flap and back cover.
“An integral part of Life VR is finding unexpected ways to bring the Life magazine DNA into a new medium, to a new audience,” said Life VR managing editor Mia Tramz. "Life was meant to be a window onto the world, to take its readers to places they may never otherwise get to go. This project, in so many ways, carries the spirit of the original brand into the forefront of storytelling for our era – it is as innovative and awe-inspiring now as the photographs in LIFE were for so many in its day.”
Time Inc. is a member of FIPP.
More like this
Condé Nast chief digital officer Fred Santarpia today announced that Karthic Bala has been named the company’s first chief data officer. Bala was previously head of data of strategy and, in his new role, will continue to lead Condé Nast’s data capabilities across the company’s business groups, with a focus on growing its ad supported and consumer revenue streams and building new data-driven businesses.
Condé Nast Britain has announced today the appointment of Tom Usher as creative director of Tatler.13th Mar 2018 Industry News
The Condé Nast College of Fashion & Design has announced that it is now offering an MA in Fashion Media Practice validated by the University of Buckingham.8th Mar 2018 Industry News
Digital magazines platform Zinio and video platform Unreel.me announced a partnership to provide the magazine publishing industry OTT video streaming services. The service will be supported on iOS, Android, Roku, tvOS, FireTV, Vewd, and other connected and smartTV platforms. With this partnership, publishers can seamlessly add OTT to their Zinio powered apps or power standalone OTT video services.
When I look at the state of mainstream media, I can’t help but ask the question. Why are so many news publishers pivoting back to paywalls when they didn’t work for most of them before?12th Mar 2018 Opinion
While digital titles specialising in health and well-being are showing strong growth in developed markets such as Finland, the next step is to lead consumers from inspiration to transaction, and to go global, says new FIPP board member Kaisa Ala-Laurila, CEO of A-lehdet in Finland.12th Mar 2018 Features
“The notion that print is dead is not accurate. I think print isn’t dead, it’s just different. Gone are the times where you can operate with an inflated rate base or 12 times per year as a standard. And I think gone are the days too where you were just concerned with whether there was enough fax paper in the machine where you got all of your signed insertion orders back. Those days are behind us. But print for many companies, Bonnier included, is still profitable. It’s just not at the margins that we once enjoyed. And I feel strongly that brands that sit one or two in a category or vertical can thrive if managed correctly.” - Eric Zinczenko, CEO, Bonnier Corporation12th Mar 2018 Features
It’s been another year of rapid change and innovative publishers continue to assemble a quiver full of new solutions to drive their businesses forward – something that becomes apparent when you page through the new 2018/19 edition of Innovation in Magazine Media 2018-2019 World Report, launched today at Digital Innovators’ Summit (DIS) in Berlin.19th Mar 2018 Features
Publishers need to think again about why people spend time with their content. Is it getting attention because it deserves it, or just a lucky spin of the social media slot machine?12th Mar 2018 Opinion
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next