Launched last week, Spindle is a social journaling app that solves this issue by putting the emphasis on letting a user create content for themselves, and share it with friends as an afterthought.
Here’s how Spindle works: Users first capture photos, text, or sound bites to be added to their own timeline.
The default setting is that content will only be shared with yourself, allowing you to create a journal of your own experiences that you can revisit down the road via the app’s time travel feature.
By freeing users from the pressure of a large audience of followers, Spindle hopes they can train users to to boost the authenticity of their content.
Users still have the option to share with a friend, which will result in their content appearing in the friend’s own timeline. The friend can then either view the message and have it disappear, or save it as a permanent entry in their own journal.
Grappling with declining print readership and the ensuing loss of both circulation and advertising revenue, and then seeing their digital dollars ravaged by the duopoly of Google and Facebook, publishers can be said to be stuck between a rock and a hard place.23rd Mar 2018 Industry News
Yves Bougon has been appointed président directeur général of Condé Nast France, it was announced today by Jonathan Newhouse, chairman and chief executive of Condé Nast International. The appointment is effective from 7th May this year.
Condé Nast chief digital officer Fred Santarpia today announced that Karthic Bala has been named the company’s first chief data officer. Bala was previously head of data of strategy and, in his new role, will continue to lead Condé Nast’s data capabilities across the company’s business groups, with a focus on growing its ad supported and consumer revenue streams and building new data-driven businesses.
Condé Nast Britain has announced today the appointment of Tom Usher as creative director of Tatler.13th Mar 2018 Industry News
It’s been another year of rapid change and innovative publishers continue to assemble a quiver full of new solutions to drive their businesses forward – something that becomes apparent when you page through the new 2018/19 edition of Innovation in Magazine Media 2018-2019 World Report, launched today at Digital Innovators’ Summit (DIS) in Berlin.19th Mar 2018 Features
From being described as an “internet midget” losing hundreds of millions a mere 17 years ago, Axel Springer managed to rebuild itself into a digital publishing powerhouse. Dr. Andreas Wiele, President Classifieds and Marketing Media at Axel Springer, Germany, explains how the German media giant faced off a near death experience.20th Mar 2018 Features
Maureen Hoch, editor of Harvard Business Review’s HBR.org on Monday provided insight into the experimental work HBR has been doing with new media formats in the past year to reach and engage audiences, including subscribers, in new ways.19th Mar 2018 Features
In a world where content distribution has gone digital, we are witnessing the death of industrial marketing - paving the way for the Amazonification of media: a digital environment were the gap between inspiration and transaction will be closed down almost completely, says Troy Young, Global President, Hearst Digital Media, USA.19th Mar 2018 Features
With countless publishing brands battling to maintain cash-flow and build a solid business model, many are pinning their hopes on building subscription businesses. During this week’s Digital Innovators’ Summit (DIS) in Berlin the topic proved to be a recurring theme.20th Mar 2018 Features
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