The channel will publish 14 to 17 snaps each weekend, telling business, politics, science and technology stories through a mix of graphics, video, animation and text. Its weekend publishing schedule is another sign that Snapchat is getting more flexible with publishing frequency. The first Discover partners, including People and CNN, were posting content on a daily basis. Since then, there have been popup channels like Seventeen Prom from Hearst, occasionally appearing channels from Vox Media’s eight verticals and others that don’t publish daily, including Vogue’s (which publishes Tuesdays and Fridays) and We the People (Sunday through Thursday).
For Snapchat, having variety of publishing frequency lets it promote a range of content in an increasingly crowded Discover section that also features Lives Stories from events and geographic locations.
For The Economist, posting once a week lets it have a presence there without overly taxing its staff. While some publishers have had to create dedicated teams — of as many as 10 people, in MTV’s case — to feed Snapchat’s needs, The Economist has four people on Snapchat, only two of whom are dedicated to the channel for now.
Meredith Corporation announced that Allrecipes.com will now feature AmazonFresh as a retailer embedded within the site's top recipes.17th Nov 2017 Industry News
Deborah Joseph is appointed chief content officer of Glamour, a new position created to lead the vision for the beauty-first, digital-first media brand, it was announced today.16th Nov 2017 Industry News
VDS Publishers, publisher of TopGear in the Netherlands and Belgium, strengthens its position in the men segment with the acquisition of JFK brand, including JFK Magazine, JFK online and the annual JFK Greatest Man Award – specialising in lifestyle, of which cars are an important part.15th Nov 2017 Industry News
Bauer Media has appointed John Mulvey as editor of its monthly music magazine, Mojo.15th Nov 2017 Industry News
Recently, there has been a period of time where there was somewhat of a slow-down in international brand activity as companies focused on shoring up their bases. However, this year we have seen an increasing number of reports surfacing about media companies adopting a more global outlook again – at least in certain segments. Does this mean a renewed focus on brand licensing, and in what form? And what is the outlook as we head into 2018?13th Nov 2017 Features
CDS Global and Zeddit announced a strategic technology partnership in the UK and Australia to provide advanced subscriber conversion capabilities for print magazine publishers. The partnership will focus on improving the conversion of visitors to magazine websites into subscribers for CDS Global clients.13th Nov 2017 Industry News
One of the biggest drives for publishers in the past decade or two have been transitioning their print content to digital. For some it is all about maintaining the magazine's brand essence online, yet others have enjoyed success in amalgamating print publications to create new web first brands.13th Nov 2017 Features
Publishers’ growing urge to be platform agnostic needs to be balanced by focussed efforts to ensure content remains platform specific.13th Nov 2017 Features
The Future Today Institute recently published its 2018 report into the emerging tech trends that are likely to shape the publishing industry in 2018. Here, we speak to Amy Webb, the founder of the organisation, about the development of study, and explains how better scientific modelling undertaken today can help us to predict future technologies.20th Nov 2017 Features
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