Time Inc. sets record exceeding 1bn monthly digital video views in April
This year, Time Inc. expects to produce more than 50,000 videos including 150 new and returning franchises and series and over 1,500 live programming hours. It is also on pace to exceed 8.5 billion views this year, nearly doubling the previous year’s total.
“At a time when facts, genuine relationships, integrity and trust are at a premium, our brands are being sought out at a record rate for the quality and diversity of their video storytelling. Our record breaking one billion video views proves this,” said Battista. “As we displayed during our NewFront presentation this morning, we couldn’t be more excited to build on our digital momentum by continuing to innovate and evolve how we create and deliver compelling video content to fans, including three of four millennials, and for our marketing partners across all platforms.”
With this record video growth as a backdrop, Time Inc. announced a new slate of programming that includes a new Sports Illustrated streaming video on demand service, a second People Now live daily talk show, three new all-social video brands, an Essence partnership with Twitter and Adapt Video, a new mobile video advertising product. For more information, click here and here.
Time Inc. is a member of FIPP.
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