Time Inc. UK has rebranded today as TI Media and is unveiling its new logo following a vote by employees to decide the winning design.
Marcus Rich, TI Media CEO, comments: “As TI Media, our new name speaks to our successful past and to the opportunities we will be exploring to extend that success as the modern media company we are today. Our new logo represents this perfectly.”
A team of designers, drawn from TI Media’s The Foundry and The Collective Studio, worked on the new logo and graphic identity. A shortlist of two logos went to a company vote.
Commenting on the winning logo, Simon Clement, head of brand and pitch design at The Foundry, says: “We talked a lot about how we spark conversations by arming people with stories and expertise. That’s what this logo signifies with its speech bubble device. The two fonts are specifically chosen to complement each other. The serif font used for the ‘T’ and ‘I’ refer to our heritage. The sans-serif font used for ‘Media’ represents modernity and our new direction.”
The new logo is designed to be used in a broad range of environments, from a smartphone to the side of a building.
Sir Bernard Gray, executive chairman, says: “I am delighted with the high quality imaginative work that our design teams produced. They competed to create many varied and high impact treatments for our new identity. I’m also delighted that all staff were given the opportunity to vote for their favourite. Like our name, the winning design nods at our history, while stepping forward confidently to embrace our future as a 21st century media powerhouse. Well done to all involved.”
The company’s rebrand to TI Media follows its acquisition by private equity firm Epiris from Meredith Corporation in March 2018.
More like this
WoodWing announced the appointment of Ross Paterson as the company’s new chief executive officer. Effective 1 June, Paterson succeeded Jan de Roos, who prepared the company for the next phase of growth.13th Jun 2018 Industry News
Meredith's Food & Wine will be taking its editorial operations on the road this year with the creation of the Food & Wine Aspen Studios at the brand's Classic in Aspen, June 15 -17. This is the first time F&W is developing a mobile studio and content hub outside of the Birmingham or New York offices.12th Jun 2018 Industry News
The Alliance for Audited Media and MPA—the US Association of Magazine Media have partnered to integrate the MPA Magazine Media 360° Brand Audience Report directly into AAM Brand View. The report data, which is featured on a new Brand View tab called MPA MM360°, is ready for activation in the profiles of all AAM clients who also participate in the MPA MM360° report.11th Jun 2018 Industry News
In an effort to cast light on the success media are enjoying in the digital subscription arena, FIPP has created the first Global Digital Subscription Snapshot. Covering nearly 10 million digital subscriptions by title, the report finds that paid content success requires investment, intelligent application of analytics, an understanding of the local market and leveraging the emotional connection to a brand.11th Jun 2018 Insight News
The Hong Kong based South China Morning Post sits in the unique position of reporting on mainland China while being viewed as a predominantly foreign organisation by the state. Here, we speak to CEO Gary Liu about transitioning to digital, creating user-friendly content, and operating within China’s press restrictions.11th Jun 2018 Features
Aside from Snapchat’s lackluster user growth and Facebook’s seemingly successful strategy of copying anything that Snapchat does well, there’s growing concern about the platform’s appeal to marketers (and hence its monetisation prospects).11th Jun 2018 Insight News
Hearst Made, the in-house content marketing agency of Hearst UK, has produced a series of TV and digital edits for the launch of the summer fashion range of George, Asda's clothing line.11th Jun 2018 Industry News
Condé Nast released the results of a study commissioned in partnership with Tapestry, a research firm with specialisation in the consumer decision journey, which explored the crucial role and timing of influence in the path to purchase, and further examined the value of Condé Nast in the decision making process.13th Jun 2018 Insight News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next