Marcus Rich, CEO Time Inc. UK, says: “Time Inc. UK brands are some of the most-loved and best-selling magazine brands on the UK newsstand and we continue to develop and evolve our print products to fuel our consumers’ passions.
“In 2016 our brands ran over 150 events, directly engaging with more than 300,000 consumers. Digitally we reached more consumers than ever before and last year saw traffic to our sites grow by 8 per cent. Correspondingly, we saw double digit growth in our digital advertising revenue. Our content is available on 14 different platforms and we produced over 2,000 pieces of video content across our websites. All this demonstrates the growing and varied reach of Time Inc. UK’s brands.
“We continue to deliver new and exciting opportunities for our commercial partners to engage with our audiences and 2016 saw us deliver innovative campaigns for advertisers including Apple, Google, eBay and VO5. This year we expect our new TV production arm to come to fruition, as well as further expanding our already highly successful retail activity and our portfolio of events.”
The ongoing transformation of iconic global media brand NME continues to propel the title’s success as it posts a free-distribution ABC of 308, 938 – an uplift of 0.1 per cent on the period and 0.6 per cent on the year. The hand-to-hand distribution drove this growth, with this activity increasing by 0.7 percentage points to 38.8 per cent.
In the TV market TVTimes saw its newsstand circulation rise by 2 per cent this period and also saw its retail sales value increase by 3.4 per cent year-on-year. What’s on TV continues to deliver a solid performance and saw a 0.1 per cent period-on-period print sales increase.
Pick Me Up recorded total print sales growth of 1.9 per cent. Woman and Woman’s Own retained their 56 per cent volume share of the sub-sector, demonstrating that the brands continue to drive revenue for retailers in this market. Once again Woman’s Weekly increased its share of market and its sales represent over half of all sales in the traditional women’s weeklies sub-sector.
Woman&home reports a newsstand period-on-period ABC increase of 4 per cent. Woman&home now publishes on 12 platforms reaching over three million UK women each and every month.
Marie Claire unveiled a new-look magazine and revamped website in the period as part of plans to significantly increase its scale and re-affirm its appeal with millennially-minded women. The brand is also harnessing the power of its new Fabled by Marie Claire beauty business to bring tens of thousands of new readers to the magazine during 2017. Fabled by Marie Claire customers, both online and in store, will receive a free copy of Marie Claire with their purchase, in a move that will expose the magazine to a highly targeted audience.
Time Inc. UK’s homes portfolio has maintained its 50 per cent share of the UK newsstand. This period saw investment in Ideal Home, which maintains its number one position on the UK newsstand. With a fresh new look and feel introduced in September, the magazine launched idealhome.co.uk in December. Meanwhile, the portfolio continues to come alive through events, with Livingetc holding its popular House Tours in September and Country Homes & Interiors launching its first consumer event, Country Homes & Interiors Christmas, in December. The portfolio is set to expand into further consumer events in 2017.
Cycling Weekly reported 0.7 per cent combined print and digital year-on-year ABC rise to 24,631. Cycling Weekly is now a 360-degree brand, comprising sportive events and fast growing video and digital content. In 2016 the brand produced engaging video content - including 360-degree videos and Facebook Live - and saw double digit growth for online traffic and on-site video views.
Country Life has reported a combined ABC of 40,047, delivering a 2 per cent increase on the year. Country Life hit TV screens last year in a three-part BBC documentary series which gave a behind-the-scenes look at the title and the widely varied world it covers. The brand also produced a number of particularly strong-selling issues including The Queen’s 90th Birthday issue, which was up 23 per cent year-on-year, and the Christmas special, which generated the highest revenue of any issue in the brand’s history according to Time Inc.
Source: Time Inc. UK
Time Inc. is a FIPP member.
More like this
Condé Nast chief digital officer Fred Santarpia today announced that Karthic Bala has been named the company’s first chief data officer. Bala was previously head of data of strategy and, in his new role, will continue to lead Condé Nast’s data capabilities across the company’s business groups, with a focus on growing its ad supported and consumer revenue streams and building new data-driven businesses.
Condé Nast Britain has announced today the appointment of Tom Usher as creative director of Tatler.13th Mar 2018 Industry News
The Condé Nast College of Fashion & Design has announced that it is now offering an MA in Fashion Media Practice validated by the University of Buckingham.8th Mar 2018 Industry News
Digital magazines platform Zinio and video platform Unreel.me announced a partnership to provide the magazine publishing industry OTT video streaming services. The service will be supported on iOS, Android, Roku, tvOS, FireTV, Vewd, and other connected and smartTV platforms. With this partnership, publishers can seamlessly add OTT to their Zinio powered apps or power standalone OTT video services.
It’s been another year of rapid change and innovative publishers continue to assemble a quiver full of new solutions to drive their businesses forward – something that becomes apparent when you page through the new 2018/19 edition of Innovation in Magazine Media 2018-2019 World Report, launched today at Digital Innovators’ Summit (DIS) in Berlin.19th Mar 2018 Features
While digital titles specialising in health and well-being are showing strong growth in developed markets such as Finland, the next step is to lead consumers from inspiration to transaction, and to go global, says new FIPP board member Kaisa Ala-Laurila, CEO of A-lehdet in Finland.12th Mar 2018 Features
Maureen Hoch, editor of Harvard Business Review’s HBR.org on Monday provided insight into the experimental work HBR has been doing with new media formats in the past year to reach and engage audiences, including subscribers, in new ways.19th Mar 2018 Features
From being described as an “internet midget” losing hundreds of millions a mere 17 years ago, Axel Springer managed to rebuild itself into a digital publishing powerhouse. Dr. Andreas Wiele, President Classifieds and Marketing Media at Axel Springer, Germany, explains how the German media giant faced off a near death experience.20th Mar 2018 Features
In a world where content distribution has gone digital, we are witnessing the death of industrial marketing - paving the way for the Amazonification of media: a digital environment were the gap between inspiration and transaction will be closed down almost completely, says Troy Young, Global President, Hearst Digital Media, USA.19th Mar 2018 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next