Getting people to pay for news is an ongoing struggle in the industry. Adopting subscription-based models is something publishers have either tried and found difficult, or not tried at all because it would likely lead to a loss in readership.
But there are some print legacy organisations that have been successful in their use of paywalls. Many point to the success of The New York Times, which recently passed the milestone for 1m digital readers, four and half years after introducing a metered paywall.
On the final panel of the INMA European News Media conference today, three news organisations shared what they learned from using a subscription-based business model in Canada, Germany and the United Kingdom.
Axel Springer’s Bild operates on a freemium model in Germany. It reaches 38.2m people across platforms including print, and around 18.5m online readers monthly.
Its paid content scheme, Bild+, accounts for a big part of this success. In 2013, the majority of the outlet’s revenue came from advertising and selling the mobile and tablet app through iTunes.
“But in the digital world, we knew we can’t make money just from advertising,” said Tobias Henning, general manager premium at Bild, “and we wanted to combine it with sales revenue, rather than substitute it.”
Bild didn’t opt for a ‘hard’ or a metered paywall – the freemium model means 80 per cent of Bild’s content is available for free on the website, while 20 per cent is paid-for.
Henning said this approach gives them control in establishing how many pieces readers should pay for, and which ones.
“Our website is full of pictures and short text, so our readers wouldn’t be able to understand when their meter is ‘full’."
Bild+ offers readers three subscription options: the most successful one is BILDplus Digital, at €4.99 per month, followed by BILDplus Premium at €9.99 per month and BILDplus Komplett, a €14.99 per month bundle that also includes the print newspaper.
Two and a half years later, Bild has more than 292,000 subscribers – the largest part of the revenue still comes from monetising the iOS and Android apps, followed by subscriptions purchases on the website and partnerships with third parties, such as telephone companies.
Read the full article here
Hearst and Rodale Inc. announced that Hearst has agreed to acquire the magazine and book businesses of Rodale.19th Oct 2017 Industry News
Time Out Group announced that it has signed a lease agreement for a new Time Out Market in Boston, Massachusetts, with the benefit of planning for the site already secured.3rd Oct 2017 Industry News
TheExcursionist.com and The Excursionist magazine aim to help customers inspire their next holiday.2nd Oct 2017 Industry News
Samuel Irving “Si” Newhouse, Jr., joined Condé Nast in 1961 after it had been acquired by his father, Samuel I. Newhouse in 1959. He served as chairman of Condé Nast beginning in 1975.2nd Oct 2017 Industry News
Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.16th Oct 2017 Features
Digital editions have been around for a long time, going all the way back to the late 90's. But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a saviour.16th Oct 2017 Opinion
“No other industry predicted its own doom as much as print media. The magazine is not dying, but it may be killing itself.”10th Oct 2017 Features
View and download the speaker presentations from the FIPP World Congress, 9-11 October 2017, London.19th Oct 2017 FIPP News
“Smart repackaging” and "content swarming" are the main ways that Hearst UK’s titles are trying to reach a greater audience - and it’s working, according to Betsy Fast. Betsy, who recently moved from Hearst US to become Executive Director of Digital Editorial Strategy at Hearst UK, shared her insights from the stage on day two of the 41st FIPP World Congress (11 October).13th Oct 2017 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next