Innovation 2021 is available now
The brand new Innovation in Media 2021 World Report is available to download, exclusively for FIPP members.
The fully updated, 206-page edition is packed with fresh content on “the new abnormal” and how media companies all over the world are adapting and thriving, plus an entirely new chapter on Direct to Consumer (D2C).
Not a FIPP member yet? Join to get access to reports, event videos, speaker slides and much more. Click here to join and download the Innovation Report.
For bundle orders, contact FIPP Editor Sylkia J. Cartagena; for corporate membership, contact Membership Manager Natalie Butcher.
From being more experimental to using machine learning to inform decision-making, this section is full of case studies and tips for best practice when it comes to aligning with what audiences want and building a successful digital subscription model.
Reflecting on how Covid-19 has upended the industry in the past year, and as we transition into what feels like a new chapter for media, editors John Wilpers and Juan Señor write that “Successful media companies must morph from the dying transactional, print-advertising business model to a lasting and profitable reader-relationship model”.
Hiring high quality people still matters most in this endeavour, so Innovation 2021 keeps a strong emphasis on attracting, nurturing, and retaining top talent. The book also covers:
- 13 business models for monetisation success
- Why sustainability can no longer be an afterthought
- How to use podcasts as a subscription revenue tool
- How the pandemic has driven the best in creative storytelling
- And much, much more.
Want to know more? For a deep dive into the book’s key takeaways and recommendations, join our online discussion with the editors next week.
FIPP members can download the full digital edition of the book here.
Not a FIPP member yet? Join to get access to reports, event videos, speaker slides and much more. Click here to join and download the Innovation Report.
For bundle orders, contact FIPP Editor Sylkia J. Cartagena; for corporate membership, contact Membership Manager Natalie Butcher.
