Insider launches digital covers

Insider has this week launched digital covers, with the first featuring Serena Williams, in a move that introduces an element of traditional magazine glamour into the digital publication ✨

The Axel Springer-owned platform was originally known as Business Insider, and the cover feature stays true to its roots as the tennis star introduces us to Serena Ventures, and explains why such an organisation is so important in today’s business landscape:

“The only way that people can get funding is if people like me, women and people of color, are actually writing the cheques,” Williams tells the publication. “Otherwise it’s going to be the same boys’ club, except not for a lot of Black people.” 

Served up in a snazzy newsletter format, the ‘Read the Full Cover Story’ call to action links through to a beautifully-designed digital cover feature, complete with an easy-to-read magazine style spread, high-res images, and fashion citations.

Julie Zeveloff West, Editor-In-Chief of Life at Insider, Inc. told FIPP: “With the launch of our digital celebrity covers, we are thrilled to bring to our audience – more than 250 million across the globe – a closer look at the personalities they care most about.”

“We’re delighted to work with some of the world’s top photographers, whose images are as compelling and revealing as the storytelling that has come to define the Insider brand. Insider is so proud to have Serena Williams as our inaugural digital cover profile.”

“We want to acknowledge the team that made our launch so successful, including writer Sylvia Obell, photographer Joshua Kissi, creative director Liane Radel, and editor Joi-Marie McKenzie, as well as the larger Insider team that assisted with the project.”

You can read the full feature here.


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