A skill media buyers need to stay relevant

During the Asian Cup, 32 million people tuned in to China’s CCTV-5 to watch the quarter-final between China and Australia. With TV still attracting massive audiences, it’s easy for planners to assume television will continue to be the best way to influence consumers.

Yet, times are changing. Online video is becoming a significant part of the media landscape.

Source: campaignasia.com

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