The report is based on a survey of 5,213 adults, 18 years or older with access to the internet, across five countries: Brazil, China, France, UK and the US.
For this chart, Statista substracted the answers "I dislike it generally" from those saying "I like it generally, it can be enjoyable" (and discarded "doesn't bother me" or "don't know") to form a sort of index score. According to this, advertising in magazines is the most liked, while advertising in online videos is the least liked.
The only legacy media that got a negative score was radio. The only new media format that got a positive mention was online "print" (online ads that are based only in text, not images).
Download the chart here.
The customer is king and as such can be hard on any brand that doesn't fulfill his or her expectations to the fullest. According to a new report by SAP Hybris, customers worldwide have several reasons to turn their backs on brands.20th Nov 2017 Insight News
In this very special episode of Media Voices, the team discusses the conflux of news about BuzzFeed, Vice, Mashable and many more and ask whether the dream of a digital future for publishers is over before it began.20th Nov 2017 Insight News
The Native Advertising Institute just held their third annual Native Advertising Days Conference in Berlin, where the world’s best thinkers and practitioners of native advertising came together to share their insights. Here are 10 of the top tips.17th Nov 2017 Insight News
A growing middle class in China with a high propensity to shop for foreign brands is helping to drive up spending on goods bought outside of China, according to eMarketer’s cross-border ecommerce spending forecast.15th Nov 2017 Insight News
Recently, there has been a period of time where there was somewhat of a slow-down in international brand activity as companies focused on shoring up their bases. However, this year we have seen an increasing number of reports surfacing about media companies adopting a more global outlook again – at least in certain segments. Does this mean a renewed focus on brand licensing, and in what form? And what is the outlook as we head into 2018?13th Nov 2017 Features
CDS Global and Zeddit announced a strategic technology partnership in the UK and Australia to provide advanced subscriber conversion capabilities for print magazine publishers. The partnership will focus on improving the conversion of visitors to magazine websites into subscribers for CDS Global clients.13th Nov 2017 Industry News
One of the biggest drives for publishers in the past decade or two have been transitioning their print content to digital. For some it is all about maintaining the magazine's brand essence online, yet others have enjoyed success in amalgamating print publications to create new web first brands.13th Nov 2017 Features
Publishers’ growing urge to be platform agnostic needs to be balanced by focussed efforts to ensure content remains platform specific.13th Nov 2017 Features
Deborah Joseph is appointed chief content officer of Glamour, a new position created to lead the vision for the beauty-first, digital-first media brand, it was announced today.16th Nov 2017 Industry News
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