return Home

Chart of the week: Facebook and Tencent are top of the social media league

Facebook’s closest competitors aren’t really challengers to the throne. 

Facebook has released figures for the first quarter of 2017. The social network was able to add to its active users (MAU) portfolio by around 17 per cent compared to last year and now boasts 1.94 billion MAU worldwide.

When comparing the figures to other social media outlets it becomes clear that Facebook’s closest competitors aren’t really challengers to the throne. WhatsApp and Facebook Messenger are enjoyed by round about 1.2 billion users worldwide but belong to Facebook Inc.

Facebook’s closest outside competitor is called Tencent and is one of China's biggest publically traded tech companies. Its subsidiaries QQ, WeChat and Qzone count around 2.4 billion monthly active users. Facebook is barred from operating in China’s vast market for political reasons. Then again, WhatsApp still works in China.

See more here and here.

Chart of the week 8 May ()

Download the chart here.

Source: Statista

More like this

Chart of the week: Instagram and Facebook for B2C, LinkedIn and Twitter for B2B

Chart of the week: What's growth going to look like in the digital arena?

Chart of the week: Native vs. networked on social platforms

Chart of the week: Instagram stories blows past Snapchat

  • How subscriptions became a driver of profit at The Economist

    Subscriptions have become The Economist’s biggest income stream in the past seven years. Michael Brunt, chief marketing officer and managing director, circulation at The Economist explains how they managed to transform the 174-year old title’s circulation business into the biggest driver of profits.

    9th Nov 2017 Features
  • The state of brand licensing around the world

    Recently, there has been a period of time where there was somewhat of a slow-down in international brand activity as companies focused on shoring up their bases. However, this year we have seen an increasing number of reports surfacing about media companies adopting a more global outlook again – at least in certain segments. Does this mean a renewed focus on brand licensing, and in what form? And what is the outlook as we head into 2018?

    13th Nov 2017 Features
  • CDS Global and Zeddit announce tech partnership to help publishers grow print magazine subscriptions

    CDS Global and Zeddit announced a strategic technology partnership in the UK and Australia to provide advanced subscriber conversion capabilities for print magazine publishers. The partnership will focus on improving the conversion of visitors to magazine websites into subscribers for CDS Global clients.

    13th Nov 2017 Industry News
  • How Egmont is reaping rewards from creating

    One of the biggest drives for publishers in the past decade or two have been transitioning their print content to digital. For some it is all about maintaining the magazine's brand essence online, yet others have enjoyed success in amalgamating print publications to create new web first brands.

    13th Nov 2017 Features
  • Why content should be created specific to each platform

    Publishers’ growing urge to be platform agnostic needs to be balanced by focussed efforts to ensure content remains platform specific.

    13th Nov 2017 Features


Visit our Youtube channel



FIPP newsletters allow you to keep up with industry trends, research, training and events across the world



Get global coverage of your launches, company news and innovations


Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site