According to a study by the Columbia Journalism School, which followed up on more than 23,000 posts this February, a little less than half of the content was full-blown native.
"A high proportion of many news organizations’ content is designed to be consumed natively, on platforms including Apple News, Facebook Instant Articles, Instagram, and Snapchat, rather than driving audiences back to publishers’ websites." Their overall conclusion is that Silicon Valley has reengineered journalism.
While many publishers bemoan the meagre financial return on social, it makes total sense to go native when looking at it from a reach perspective.
Download the chart here.
More like this
Reporting strong results across the board in its latest quarterly earnings release, the music streaming giant Spotify gave a special mention to an entertainment trend which has really taken off recently. In a letter to shareholders it wrote: "We have seen early indications that our investments in podcasts are having a positive impact on conversion of free to paid users". Spotify isn't the only company to see the benefits of the medium, either.2nd Mar 2020 Insight News
"Social Media in the Middle East: 2019 in review" covers the latest stories, trends and research in social media usage from across the Middle East and North Africa (MENA). The report is authored by Professor Damian Radcliffe, and PhD student Hadil Abuhmaid, at the University of Oregon.24th Feb 2020 Insight News
FIPP's latest Global Digital Subscription Snapshot reveals the music streaming services with the most subscribers worldwide.17th Feb 2020 Insight News
FIPP has today launched a new media insights platform in partnership with Demand Exchange, an AI-driven content syndication system that brings together relevant reports from across the global media industry.10th Feb 2020 Insight News
There aren’t too many things that we can be sure of in these increasingly bizarre times. But here are two.23rd Mar 2020 Features
After taking a look back at the pivotal moments in publishing over the last decade, FIPP Insider now looks ahead at the next 10 years. With the help of industry experts, Ashley and Charlotte explore the three key areas shaping the media: technology, business and finance; and culture.23rd Mar 2020 Features
Remote publishing workflows are, for obvious reasons, not the same as in-office workflows. Yet, says Kilian Schalk, founder of Purple Gray Consulting, many a team flounder and productivity nose-dives because they do not adjust long-established workflows for new remote working requirements.26th Mar 2020 FIPP News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next