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Chart of the week: Native advertising expected to grow into 2021

Native advertising is gaining ground and favour among advertising campaigns, making up a growing part of overall revenue. These gains are expected to continue over the next three years as fully integrated advertising campaigns continue their onward ascent.

In 2017, most advertisers made anywhere from 0 to 30 percent of their overall advertising revenue from native advertising. While currently, native advertising does not make up a majority of advertising revenue, that’s expected to change in 2021. Over half of advertisers anticipate that by then anywhere from 30 to 60 percent of their revenue will come from native advertising.

Overall native advertising made up 31 percent of overall advertising revenue, a 10 per cent jump from 2016. In 2021, forecasts project that on average 46 per cent of advertising revenue will come from native advertising.

  

Chart 17 December 2018 ()

 

Download the chart here.

Chart by Statista.

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