Chart of the week: A quarter of global adspend goes to Google and Facebook
However, not all digital publishers are having a ball. A closer look at the figures explains why the champagne corks aren’t popping all over the digital publishing world.
Most of the digital ad spend worldwide (61 per cent) is going to Google (44 per cent) and Facebook (18 per cent). Even if you count in ad revenue across all media, the digital duopoly still snaps up a quarter of all ad dollars spent this year. WARC’s ad spend database covers 96 markets worldwide.
Download the chart here.
Source: Statista
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