return Home

Chart of the week: A quarter of global adspend goes to Google and Facebook

Global ad spend across all formats and platforms is expected to rise to US$98.3 billion in 2017. That's according to research company WARC's report "Global Ad Trends". Only this year, digital ad spend has overtaken TV as the biggest recipient of ad dollars. 

However, not all digital publishers are having a ball. A closer look at the figures explains why the champagne corks aren't popping all over the digital publishing world.

Most of the digital ad spend worldwide (61 per cent) is going to Google (44 per cent) and Facebook (18 per cent). Even if you count in ad revenue across all media, the digital duopoly still snaps up a quarter of all ad dollars spent this year. WARC's ad spend database covers 96 markets worldwide.

 

Chart 18 Dec ()

 

Download the chart here.

Source: Statista

More like this

Chart of the week: Media side of ad campaigns grows more important

Chart of the week: Why do consumers break up with brands?

Chart of the week: Where ad spend is growing most

Chart of the week: Where will the marketing money be spent in 2018?

Chart of the week: Digital (finally) killed the TV star

  • Zenith: Luxury brands are now starting to embrace digital advertising

    Zenith has been tracking advertising expenditure across the world for the last 30 years. For most of this time we’ve looking at the market as a whole: how advertisers have collectively adjusted their budgets in response to changing economic, legal, political, technological and cultural environments. However, since 2015 we’ve also taken a focused look at luxury advertising in particular, and teased out the challenges and trends that are unique to this important category. This week we published the fourth annual edition of our Luxury Advertising Expenditure Forecasts, which tracks expenditure by luxury advertisers in 23 markets. Here’s what we found.

    18th May 2018 Insight News
  • How brands are under-investing in traditional media... and why

    A recent study to test the effectiveness of various media strands in brand building highlights a major discrepancy between what the advertising industry think and what empirical evidence suggests.

    16th May 2018 Insight News
  • Media Voices podcast: Paywall special

    In this bumper episode, the team discusses the rise of the paywall. As everyone from Vanity Fair to the New Statesman have decided to launch paywalls, the Media Voices team try to determine whether there is a recipe for paywall success, taking in everything from the need for brand recognition, the propensity for people to pay, and the likely outcomes of the trend towards reader revenue.

    14th May 2018 Insight News
  • GDPR spotlight: GDPR - a checklist for publishers

    The European Union’s new General Data Protection Regulation (GDPR) that comes into effect on 25 May will redefine the online relationship between publishers and consumers. If companies have not already taken the steps outlined below, it might be too late but this checklist could be handy to see how compliant you already are.

    14th May 2018 Insight News

Video

Visit our Youtube channel

FIND OUT MORE

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE
Go to Full Site