Chart of the week: Young Facebook users snub ads
Data by the GlobalWebIndex and Statista estimates show that many of the more youthful Facebook users have ad blocker’s installed on their desktop computers. Close to 50 percent in the 16 to 24 year segment show severe signs of ad aversion. The picture becomes less grim the older the users get. However, the overall rate still stands at 40 percent.
More like this
Chart of the week: Why do people unfollow you?
Chart of the week: Some Europeans still sceptical about personalised ads
