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Chart of the week: Why do people unfollow you?

Using social media as a promotional tool seems easy enough. However, marketing your goods through these channels is just as sophisticated as any other outreach scheme. According to research by Sprout Social, the social media crowd easily gets annoyed and in the worst case will unfollow your brand if you just try to muddle through.

One of the most mentioned reasons why they jump ship is pushing too many promotional messages. Other turn-offs include irrelevant information or tweeting too many messages overall. Also, the use of inappropriate slang or jargon might cost you friends.

Chart of the week don't torment your followers ()

Read more about the Sprout Social report here

Download the chart here

Source: Statista

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