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Chart of the week: The digital tipping point

Often it seems that digital media has already drowned out traditional media. This isn’t true, according to research by eMarketer on adult consumer habits. The digital tipping point hasn’t been reached yet and traditional media will only be overtaken measured in time spent in 2018. Only then will adults on average consume a little more time with digital media than they do with traditional media.

Five years ago adults in the USA consumed 453 minutes of traditional media, compared to 214 hours of digital media. In 2018 adults are predicted to spend 360 minutes a day with the older media and just one minute more (361 minutes) with the newer media.

Chart of the week digital tipping point ()

Download the chart here.

Source: Statista

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