return Home

Chart of the week: The digital tipping point

Often it seems that digital media has already drowned out traditional media. This isn’t true, according to research by eMarketer on adult consumer habits. The digital tipping point hasn’t been reached yet and traditional media will only be overtaken measured in time spent in 2018. Only then will adults on average consume a little more time with digital media than they do with traditional media.

Five years ago adults in the USA consumed 453 minutes of traditional media, compared to 214 hours of digital media. In 2018 adults are predicted to spend 360 minutes a day with the older media and just one minute more (361 minutes) with the newer media.

Chart of the week digital tipping point ()

Download the chart here.

Source: Statista

More like this

Chart of the week: Magazine ads the least unpopular

Chart of the week: Mobile trials and tribulations faced by publishers

Chart of the week: How to generate leads

  • Pillars for developing future proof revenue models

    The bedrock for building pillars to new revenue opportunities remains good content, Jonathan Wright, Global Managing Director at Dow Jones in Hong Kong told delegates on the first day of the 42nd FIPP World Media Congress in Las Vegas.

    2nd Dec 2019 Features


Visit our Youtube channel



FIPP newsletters allow you to keep up with industry trends, research, training and events across the world


Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site