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Chart of the week: Magazine ads the least unpopular

To some, a popular advertisement amounts to an oxymoron. However, not all ads are created equal and disliked to a similar extent. According to data provided for by HubSpot the online pop-up ad is the least liked of them all, followed by all mobile ads. The so-called pre-roll video ad, which can often be seen before YouTube videos, is relatively unpopular too.

On the upside, as the below infographic shows, magazine ads win the (un)popularity contest, with only 18 per cent of those polled disliking them.

Chart of the week less popular ads ()

Perhaps native ads really are the way forward, at least in the digital world, because this content doesn’t stick out as much, is less likely to get in the way and engages the user with information he or she is at least marginally interested in.

More about the study.

Download the chart here.

Source: Statista

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