Chart of the week: Magazine advertising is still highly effective
As the infographic by Statista shows it stands at $3.94, meaning that for every dollar invested in advertising with magazines, companies can expect to get close to four dollars back in incremental sales. It’s the quality deal, so to say. At least it tops display advertising, television and mobile campaigns, even cross media advertising can’t beat the mag deal, according to the report.
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Chart of the week: The mobile ad spend gap
