return Home

Chart of the week: News industry pivots to subscriptions for 2019

News industry leaders are doubling down on their focus on subscription services going into 2019, with half of the editors-in-chief, CEOs, managing directors, and heads of digital citing subscription services as their main revenue source for the new year.

The news industry continues to find their footing as the field undergoes major changes grappling with the question of how to turn a profit.

Notably, about one in three news industry leaders will be looking to display and native advertising as their main revenue focus for the next year. Ad revenue was the industry’s bread and butter prior to the digital age. Many people surveyed for the Reuters Institute for Journalism Predictions for 2019 cited the cut-neck and cut-rate advertising game fueled by big tech as the major reason news organisations are no longer able to play the advertisers game in the same way. Platforms like Google and Facebook can provide access to a targeted audience more efficiently and at a scale that puts media organisations at a competitive disadvantage. This year is shaping up to be the year of diversified revenue streams as subscription services surge to the top of news industry leaders’ priorities.


Chart of the week 21 Jan ()


Download the chart here.

Chart by Statista

More like this

Deep dive: Subscription models… If you build it, will they come?

Digital subscription revenue displacing digital advertising as a core revenue stream

Chart of the week: Digital news subscriptions are a potent revenue generator

Chart of the week: Subscriptions lead digital content spending

WSJ on placing the subscription model at the heart of international partnerships

Chart of the week: Native advertising expected to grow into 2021

It’s nearly 2020 and print publishing still matters: How print and digital can build better subscriber experiences

  • Condé Nast Launches Vogue Business in China

    Condé Nast has announced the launch of Vogue Business in China. The edition launches on WeChat on 10 December, to help more than six million fashion professionals in the country understand China’s impact on the global market landscape. 

    9th Dec 2019 Launches
  • Vogue Business on how fashion brands are leveraging Instagram content

    Last month, Kylie Jenner became the world's youngest self-made billionaire of all time when she sold a 51 per cent stake in her cosmetics brand to Coty Inc. With more than 150 million Instagram followers, Jenner’s success highlights the growing influence of the platform. Here, we speak to Vogue Business about how Instagram is now impacting the fashion industry at large.  

    9th Dec 2019 Features
  • How magazine publishers view data and privacy: three things to bolster privacy practices

    Data privacy was a hot topic of discussion at the FIPP World Media Congress, held 12-14 November, 2019 at Planet Hollywood in Las Vegas. The panel included Ting Cai, Partner Director of Product and Technology at Microsoft, Brigitte Gwyn, EVP Government Affairs at MPA, and Jean-Paul Schmetz, Founder and CEO of Cliqz, a division of Burda, and was moderated by Martha Stone Williams, the CEO of World Newsmedia Network. Panellists discussed the state of privacy on the internet, policy measures around the world, and outlined the top three things magazine media can do to bolster their privacy practices.

    9th Dec 2019 Features
  • MPA releases five-year study showcasing magazine brand vitality across formats and platforms

    MPA – The Association of Magazine Media in the USA announced the findings of a five-year study of magazine media audiences at the MPA Biennial Research Symposium last week. Under the umbrella of Magazine Media 360°, the magazine media trade group measured consumer demand by brand across formats and platforms using third-party, verified and audited data since 2014.

    9th Dec 2019 Insight News
  • Cold War Steve on media, politics, and not selling out

    Christopher Spencer aka Cold War Steve is a visual artist from the UK, currently making huge waves across the global media sphere. We recently caught up with him and his manager at the FIPP World Media Congress in Las Vegas to find out more.  

    9th Dec 2019 Features
Go to Full Site