return Home

Chart of the week: News industry pivots to subscriptions for 2019

News industry leaders are doubling down on their focus on subscription services going into 2019, with half of the editors-in-chief, CEOs, managing directors, and heads of digital citing subscription services as their main revenue source for the new year.

The news industry continues to find their footing as the field undergoes major changes grappling with the question of how to turn a profit.

Notably, about one in three news industry leaders will be looking to display and native advertising as their main revenue focus for the next year. Ad revenue was the industry’s bread and butter prior to the digital age. Many people surveyed for the Reuters Institute for Journalism Predictions for 2019 cited the cut-neck and cut-rate advertising game fueled by big tech as the major reason news organisations are no longer able to play the advertisers game in the same way. Platforms like Google and Facebook can provide access to a targeted audience more efficiently and at a scale that puts media organisations at a competitive disadvantage. This year is shaping up to be the year of diversified revenue streams as subscription services surge to the top of news industry leaders’ priorities.

 

Chart of the week 21 Jan ()

 

Download the chart here.

Chart by Statista

More like this

Deep dive: Subscription models… If you build it, will they come?

Digital subscription revenue displacing digital advertising as a core revenue stream

Chart of the week: Digital news subscriptions are a potent revenue generator

Chart of the week: Subscriptions lead digital content spending

WSJ on placing the subscription model at the heart of international partnerships

Chart of the week: Native advertising expected to grow into 2021

It’s nearly 2020 and print publishing still matters: How print and digital can build better subscriber experiences

  • Finding a home at Penske Media, Rolling Stone 'poised to continue to tell world's most important stories... for decades to come'

    For over 50 years, Rolling Stone has been iconic in its coverage of music and popular culture, political journalism and commentary. From the Beatles' Magical Mystery tour to Shawn Mendes, Rolling Stone has covered the greatest rockstars, the hottest celebrities, the biggest political stories. Called a 'counterculture bible' by The New York Times, the magazine has launched careers, defined what was cool, inspired a rock song, been embroiled in controversy, and over the last two years, found a new home with Penske Media Corporation. 

    17th Jun 2019 Features
  • How to fix broken digital ad models

    Despite popular belief, subscriptions and paywalls will not be the silver bullet most digital publishers have been waiting for. Instead, publishers should be exploring innovation in digital advertising formats, said Jessica Rovello, co-founder and CEO, Arkadium, USA, at this year's Digital Innovators' Summit in Berlin. She proposed four new formats as a good place to start.

    17th Jun 2019 Features
  • The real reason why newspapers are losing to Facebook

    There’s a major problem facing communities everywhere — local news is losing the competition for advertisers to the duopoly (Facebook and Google). These two firms account for around 70 per cent of all digital ad spending globally, which has forced closures and cutbacks and severely threatened the future of journalism.

    20th Jun 2019 Opinion
  • Four Meredith brands on why magazine media are focusing on social good

    Magazine media have long put energy and resources into efforts that are bigger than their brands, into socially and environmentally responsible events and campaigns. Companies are balancing making a profit with being responsible to the planet and the communities that they operate in.

    24th Jun 2019 Features
  • Chart of the week: Where do people find news on their smartphones?

    A little under half of the people in the United Kingdom and Finland said they first referred to news websites or apps when using a smartphone for news, according to Reuters most recent Digital News Report. While around half of people in the United States and Italy said they used social media and messaging apps when initially engaging with news on their smartphones.

    17th Jun 2019 Insight News
Go to Full Site