News industry leaders are doubling down on their focus on subscription services going into 2019, with half of the editors-in-chief, CEOs, managing directors, and heads of digital citing subscription services as their main revenue source for the new year.
The news industry continues to find their footing as the field undergoes major changes grappling with the question of how to turn a profit.
Notably, about one in three news industry leaders will be looking to display and native advertising as their main revenue focus for the next year. Ad revenue was the industry’s bread and butter prior to the digital age. Many people surveyed for the Reuters Institute for Journalism Predictions for 2019 cited the cut-neck and cut-rate advertising game fueled by big tech as the major reason news organisations are no longer able to play the advertisers game in the same way. Platforms like Google and Facebook can provide access to a targeted audience more efficiently and at a scale that puts media organisations at a competitive disadvantage. This year is shaping up to be the year of diversified revenue streams as subscription services surge to the top of news industry leaders’ priorities.
Download the chart here.
Chart by Statista
More like this
MPA – The Association of Magazine Media in the USA announced the findings of a five-year study of magazine media audiences at the MPA Biennial Research Symposium last week. Under the umbrella of Magazine Media 360°, the magazine media trade group measured consumer demand by brand across formats and platforms using third-party, verified and audited data since 2014.9th Dec 2019 Insight News
View and download the speaker presentations from the FIPP World Media Congress, 12-14 November 2019, Las Vegas.26th Nov 2019 Insight News
FIPP’s first Media Intel Report, a glossy bookazine containing some of the highlights of the research, white papers and ‘how to’ reports produced by FIPP during 2019, appears this week - in time for FIPP’s World Media Congress in Las Vegas.13th Nov 2019 Insight News
Technology companies up the stakes as paid digital subscriptions near 20 million globally.13th Nov 2019 Insight News
In the six months since Zuri Rice, SVP and Head of Video Development and Content Strategy for Hearst Originals at Hearst Magazines, came on board, there has been a flurry of video development for Facebook, Instagram and Snapchat, and the focus is now on YouTube.8th Jan 2020 Features
How to steer clear of calamity when running the gauntlet of innovation emerged as a key theme at the FIPP Media Congress in Las Vegas. We share some experts’ thoughts in a collection of #FIPPCongress quotes.13th Jan 2020 Features
Meredith Corporation unveiled the first issue of its new quarterly magazine, Reveal with globally recognised lifestyle tastemakers Drew and Jonathan Scott. The Winter 2020 issue is available online and on nationwide newsstands since Friday 10 January.13th Jan 2020 Launches
At the recent FIPP Congress, Jonathan Wright - Global Managing Director for Dow Jones & Wall Street Journal – spoke about how media companies can build sustainable revenue models in today’s changing consumer environment. We caught up with him at the event to find out more.16th Jan 2020 Features
Did you know? On 15 September 1997, the google.com domain name was registered.13th Jan 2020 FIPP News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next